Window Sticker
Stale car listings get windshield stickers written by the buyers who walked away.
The job
Turns buyer friction in chats, such as low offers, complaints about price, no service history or unanswered messages, into specific advice on a windshield-style sticker for each stale listing. It sends the sticker to the seller and shows whether stickered listings sold faster.
The moment
Stale car listings get a windshield-style sticker written from what buyers said in chats. A 2019 SUV has sat unsold for 41 days.
Its sticker says buyers called it overpriced 3 times more often than similar cars, and 9 of 14 asked for the service history. Cars within 5% of the estimate sold in a median of 9 days.
The seller posts the history, drops the price 4% and sells in 6 days. A "sold" sticker arrives on the seller's phone.
In a quarterly review, a dealer claims the leads are fake. The account manager shows the dealer's row in the league: 38 price questions never answered.
What it does
- Record a sticker
- Send stickers to sellers
- Send the dealer QBR pack
- Send the SOLD sticker
- Make a question a required field
What you see
New-car-style windshield sticker delivered as a WhatsApp image, with a SOLD follow-up and a dealer league.
What it moves
The median days to sell for stickered listings compared with similar listings without stickers, and the share of dealers' leads left unanswered.
Built for
- Product & digital
- Partners & ecosystem
- CX leaders & VoC
- Finance
