When we started Anecdote a couple of years ago, our goal was simple - help companies understand their customers.
That goal has grown. Today it’s bigger and backed by the resources we need to bring it to life. We’ve raised $12m in funding from Prosus, STV AI Fund (backed by Google), Sukna Ventures, Wamda Capital, Neo, Oraseya Capital, Phaze Ventures, Race Capital, Propeller, Tech Invest Com, and angels from OpenAI and Google.
With this step forward, we’re also changing our name. Anecdote is now Clarity.
The name Anecdote came from the idea that a single story could explain a customer’s needs. But as we worked with more teams, we saw stories weren’t enough. Companies needed one place to bring together insights, every piece of feedback, and every support request. Clarity represents that. A sharper view of your customers, a more reliable way to serve them, and a secure foundation to build on.
Clarity is a complete customer experience platform. It brings together customer service built for speed and scale, AI Agents backed with your company's knowledge, and insights that pull meaning from every feedback conversation so teams can fix pain points and build better products. No more guessing, just customer experience that works.
Over the next few months, we’re building out applied AI teams in New York, Riyadh, and London. This gives us stronger coverage across time zones, faster iteration on the product, and deeper support for teams working in complex or regulated environments with security always at the core.
We’re grateful to already work with a number of leading teams like OpenAI, Grubhub, Booking.com, Saudi Electric, Calo, STC, and Careem. These organizations trust Clarity to handle their customer conversations at scale, with accuracy and security.
Looking ahead, our vision is simple. The feedback loop between companies and their customers is broken. Customers wait too long, answers aren’t always right, and companies often don’t know what’s really happening until it’s too late. We want to fix this at the core - by closing the loop.
We’re also growing the team. If this work speaks to you, we’re hiring.
Finally, to our customers and partners - thank you. Your trust, your feedback, and your challenges have shaped Clarity into what it is today. We’re here to help you understand and serve your customers better than ever. Here’s to the next chapter, built on trust, simplicity, and clarity.
With gratitude,
Abed Kasaji
Co-Founder & CEO, Clarity
