Our brand
How we communicate clarity, confidence, and authenticity in everything we do.
Our brand
How we communicate clarity, confidence, and authenticity in everything we do.
Our brand
How we communicate clarity, confidence, and authenticity in everything we do.
Introduction
Using our brand
Our brand is more than a logo or a wordmark — it’s how we communicate clarity, confidence, and authenticity in everything we do. This guide will help you understand how to use the OnClarity identity consistently, from colors and typography to imagery and tone of voice. By following these principles, we ensure every touchpoint feels cohesive, trustworthy, and unmistakably OnClarity.
Introduction
Using our brand
Our brand is more than a logo or a wordmark — it’s how we communicate clarity, confidence, and authenticity in everything we do. This guide will help you understand how to use the OnClarity identity consistently, from colors and typography to imagery and tone of voice. By following these principles, we ensure every touchpoint feels cohesive, trustworthy, and unmistakably OnClarity.
Introduction
Using our brand
Our brand is more than a logo or a wordmark — it’s how we communicate clarity, confidence, and authenticity in everything we do. This guide will help you understand how to use the OnClarity identity consistently, from colors and typography to imagery and tone of voice. By following these principles, we ensure every touchpoint feels cohesive, trustworthy, and unmistakably OnClarity.
Our Logo
Our company
Our Logo
Our company
Our Logo
Our company
Our logo needs room to breathe. To protect its clarity and impact, always maintain a safe space around it, free from other text, graphics, or distracting elements. This space is defined by the height of the “a” in our wordmark and should be applied consistently on all sides. Respecting this rule ensures our logo remains clear, legible, and unmistakably OnClarity in every application.
Do’s and Don’ts
Fair usage
Do’s and Don’ts
Fair usage
Do’s and Don’ts
Fair usage
Change the logo lockup
Do not stretch, compress, or distort the logo. Always keep proportions intact.
Adjust the logo
Do not stretch, compress, or distort the logo in any way. Keep proportions intact.
Place the logo on an angle
Do not rotate, tilt, or place the logo at an angle. Always keep it upright.
Add effects to the logo
Do not apply shadows, gradients, outlines, or decorative effects to the logo.
Recolor individual parts
Do not recolor the symbol or wordmark separately. Use only the brand colors.
Change the logo lockup
Do not stretch, compress, or distort the logo. Always keep proportions intact.
Adjust the logo
Do not stretch, compress, or distort the logo in any way. Keep proportions intact.
Place the logo on an angle
Do not rotate, tilt, or place the logo at an angle. Always keep it upright.
Add effects to the logo
Do not apply shadows, gradients, outlines, or decorative effects to the logo.
Recolor individual parts
Do not recolor the symbol or wordmark separately. Use only the brand colors.
The OnClarity logo represents who we are at our core. It’s a symbol of confidence and connection, crafted to stand out with clarity and consistency wherever it appears.
The OnClarity logo represents who we are at our core. It’s a symbol of confidence and connection, crafted to stand out with clarity and consistency wherever it appears.
The OnClarity logo represents who we are at our core. It’s a symbol of confidence and connection, crafted to stand out with clarity and consistency wherever it appears.
Our Colors
Carefully crafted
Our core colors define the OnClarity identity. Off-White creates space, True Carbon adds strength and contrast, and OnClarity Blue stands as our bold, recognizable signature. Together, they ensure consistency and clarity across every touchpoint.
Our Colors
Carefully crafted
Our core colors define the OnClarity identity. Off-White creates space, True Carbon adds strength and contrast, and OnClarity Blue stands as our bold, recognizable signature. Together, they ensure consistency and clarity across every touchpoint.
Our Colors
Carefully crafted
Our core colors define the OnClarity identity. Off-White creates space, True Carbon adds strength and contrast, and OnClarity Blue stands as our bold, recognizable signature. Together, they ensure consistency and clarity across every touchpoint.
Off-White
#F9F8F5
HSL 45, 25, 97
RGB 249, 248, 245
Off-White
#F9F8F5
HSL 45, 25, 97
RGB 249, 248, 245
True Carbon
#0C0D0B
HSL 90, 8, 5
RGB 12, 13, 11
True Carbon
#0C0D0B
HSL 90, 8, 5
RGB 12, 13, 11
OnClarity Blue
#2D48D2
HSL 230, 65, 50
RGB 45, 72, 210
OnClarity Blue
#2D48D2
HSL 230, 65, 50
RGB 45, 72, 210
Partnerships
Perfectly served
When partnering with others, the OnClarity logo must always remain clear, consistent, and recognizable. These simple rules ensure that our brand presence stays strong while giving partners the space they deserve.
Partnerships
Perfectly served
When partnering with others, the OnClarity logo must always remain clear, consistent, and recognizable. These simple rules ensure that our brand presence stays strong while giving partners the space they deserve.
Partnerships
Perfectly served
When partnering with others, the OnClarity logo must always remain clear, consistent, and recognizable. These simple rules ensure that our brand presence stays strong while giving partners the space they deserve.
OnClarity first
OnClarity first
OnClarity first
The OnClarity logo should always appear before the partner logo in any lockup or layout.
The OnClarity logo should always appear before the partner logo in any lockup or layout.
Lead in size
Lead in size
Lead in size
Our logo must be slightly larger than the partner logo to maintain visibility and brand strength.
Our logo must be slightly larger than the partner logo to maintain visibility and brand strength.
Change the logo lockup
Change the logo lockup
Change the logo lockup
When used alongside a partner, always use the OnClarity wordmark on its own.
When used alongside a partner, always use the OnClarity wordmark on its own.
System normal
System normal
System normal