Our brand
How we communicate clarity, confidence, and authenticity in everything we do.
Our brand
How we communicate clarity, confidence, and authenticity in everything we do.
Our brand
How we communicate clarity, confidence, and authenticity in everything we do.
Introduction
Using our brand
Our brand is more than a logo or a wordmark — it’s how we communicate clarity, confidence, and authenticity in everything we do. This guide will help you understand how to use the Clarity identity consistently, from colors and typography to imagery and tone of voice. By following these principles, we ensure every touchpoint feels cohesive, trustworthy, and unmistakably Clarity.
Introduction
Using our brand
Our brand is more than a logo or a wordmark — it’s how we communicate clarity, confidence, and authenticity in everything we do. This guide will help you understand how to use the Clarity identity consistently, from colors and typography to imagery and tone of voice. By following these principles, we ensure every touchpoint feels cohesive, trustworthy, and unmistakably Clarity.
Introduction
Using our brand
Our brand is more than a logo or a wordmark — it’s how we communicate clarity, confidence, and authenticity in everything we do. This guide will help you understand how to use the Clarity identity consistently, from colors and typography to imagery and tone of voice. By following these principles, we ensure every touchpoint feels cohesive, trustworthy, and unmistakably Clarity.
Our Logo
Our Face
Our Logo
Our Face
Our Logo
Our Face
Our logo needs room to breathe. To protect its clarity and impact, always maintain a safe space around it, free from other text, graphics, or distracting elements. This space is defined by the height of the “a” in our wordmark and should be applied consistently on all sides. Respecting this rule ensures our logo remains clear, legible, and unmistakably Clarity in every application.
Do’s and Don’ts
Fair usage
Do’s and Don’ts
Fair usage
Do’s and Don’ts
Fair usage
Change the logo lockup
Do not stretch, compress, or distort the logo. Always keep proportions intact.
Change the logo lockup
Do not stretch, compress, or distort the logo. Always keep proportions intact.
Change the logo lockup
Do not stretch, compress, or distort the logo. Always keep proportions intact.
Change the logo lockup
Do not stretch, compress, or distort the logo. Always keep proportions intact.
Change the logo lockup
Do not stretch, compress, or distort the logo. Always keep proportions intact.
Change the logo lockup
Do not stretch, compress, or distort the logo. Always keep proportions intact.
Change the logo lockup
Do not stretch, compress, or distort the logo. Always keep proportions intact.
Change the logo lockup
Do not stretch, compress, or distort the logo. Always keep proportions intact.
Change the logo lockup
Do not stretch, compress, or distort the logo. Always keep proportions intact.
Change the logo lockup
Do not stretch, compress, or distort the logo. Always keep proportions intact.
The Clarity logo represents who we are at our core. It’s a symbol of confidence and connection, crafted to stand out with clarity and consistency wherever it appears.
The Clarity logo represents who we are at our core. It’s a symbol of confidence and connection, crafted to stand out with clarity and consistency wherever it appears.
The Clarity logo represents who we are at our core. It’s a symbol of confidence and connection, crafted to stand out with clarity and consistency wherever it appears.
Our Colors
Carefully crafted
Our core colors define the Clarity identity. Off-White creates space, True Carbon adds strength and contrast, and Clarity Blue stands as our bold, recognizable signature. Together, they ensure consistency and clarity across every touchpoint.
Our Colors
Carefully crafted
Our core colors define the Clarity identity. Off-White creates space, True Carbon adds strength and contrast, and Clarity Blue stands as our bold, recognizable signature. Together, they ensure consistency and clarity across every touchpoint.
Our Colors
Carefully crafted
Off-White
#F9F8F5
HSL 45, 25, 97
RGB 249, 248, 245
Off-White
#F9F8F5
HSL 45, 25, 97
RGB 249, 248, 245
Off-White
#F9F8F5
HSL 45, 25, 97
RGB 249, 248, 245
True Carbon
#0C0D0B
HSL 90, 8, 5
RGB 12, 13, 11
True Carbon
#0C0D0B
HSL 90, 8, 5
RGB 12, 13, 11
True Carbon
#0C0D0B
HSL 90, 8, 5
RGB 12, 13, 11
Clarity Blue
#2D48D2
HSL 230, 65, 50
RGB 45, 72, 210
Clarity Blue
#2D48D2
HSL 230, 65, 50
RGB 45, 72, 210
Clarity Blue
#2D48D2
HSL 230, 65, 50
RGB 45, 72, 210
Partnerships
Perfect serve
When partnering with others, the Clarity logo must always remain clear, consistent, and recognizable. These simple rules ensure that our brand presence stays strong while giving partners the space they deserve.
Partnerships
Perfect serve
When partnering with others, the Clarity logo must always remain clear, consistent, and recognizable. These simple rules ensure that our brand presence stays strong while giving partners the space they deserve.
Partnerships
Perfect serve
When partnering with others, the Clarity logo must always remain clear, consistent, and recognizable. These simple rules ensure that our brand presence stays strong while giving partners the space they deserve.
Clarity first
Clarity first
Clarity first
The Clarity logo should always appear before the partner logo in any lockup or layout.
The Clarity logo should always appear before the partner logo in any lockup or layout.
The Clarity logo should always appear before the partner logo in any lockup or layout.
Lead in size
Lead in size
Lead in size
Our logo must be slightly larger than the partner logo to maintain visibility and brand strength.
Our logo must be slightly larger than the partner logo to maintain visibility and brand strength.
Our logo must be slightly larger than the partner logo to maintain visibility and brand strength.
Change the logo lockup
Change the logo lockup
Change the logo lockup
When used alongside a partner, always use the Clarity wordmark on its own.
When used alongside a partner, always use the Clarity wordmark on its own.
When used alongside a partner, always use the Clarity wordmark on its own.
System normal
System normal
System normal