The Mannequin
Fit complaints glow on the body where the garment hurts, SKU by SKU.
The job
Turns reviews and return chats into a fit verdict for each product, drawn on a body. It publishes a size note to the product page and the AI agent, and proves in dollars that fit returns fell.
The moment
Fit complaints from reviews and return chats glow on a mannequin, on the part of the body where each garment fits badly.
The best-selling black coat glows red at the shoulders and hem, and more so for tall customers.
Of its "changed my mind" returns, 38% were really about fit, likely between 33 and 43%, costing $96,000 a quarter. A size note goes live on Thursday.
Four weeks on, fit returns are down 41% against a similar product picked in advance, and the coat's counter shows $38,000 in returns cost avoided.
What it does
- Record a size note
- Publish the note to the product page
- Update the AI agent's pre-purchase answer
- Send a supplier pattern fix
What you see
Glowing mannequin per SKU with a body-type toggle and a before/after slider.
What it moves
The share of returns caused by fit for each product, and dollars of returns cost avoided across the range.
Built for
- Product & digital
- Frontline staff
