Truth Label
Each listing wears a buyer-written label: as pictured, on time, true size.
The job
Builds a label for each listing from what buyers said after delivery: as pictured, on time, true to size and genuine. Sellers work to turn their red lines green, and the app proves the label moved returns and sales.
The moment
Each listing carries a label like a food nutrition label, written from what buyers said after delivery. A dress listing's label reads "As pictured 61%", with 23 buyers saying the colour is darker than the photo.
The seller reshoots in daylight and taps "I fixed it". A countdown runs until 30 buyers have given feedback since the fix.
Nine days later that line flips to 91% green, and returns on the listing are down a third compared with a control group.
The top thread on the seller forum asks how to get a label green.
What it does
- Approve a label
- Publish labels to the seller portal or storefront
- Send a seller the top fix
- Rule on a dispute
- Embed a public label hosted by OnClarity
What you see
Nutrition-facts label per listing written by buyers, plus an internal control room with a label-fight countdown.
What it moves
The return rate on labelled listings compared with control categories, and the share of listings with a green "As pictured" line.
Built for
- Executives & leadership
- QA, training & knowledge
- CX leaders & VoC
- Citizens & customers
