Not Original
'Smells different' complaints become a brand owner's takedown case the same day.
The job
Catches counterfeits from the words buyers use, groups them by seller and brand, and sends the brand owner a case backed by evidence. Listings come down pending confirmation, every buyer who complained is refunded and told, and the next fake seller is spotted early.
The moment
Buyers' complaints about fakes are turned into a scent fingerprint for each seller. A known fake seller's complaints mention alcohol (41%), fading within an hour (33%) and smelling sweet then sour (12%).
A seller that opened nine days ago has 11 complaints, and its fingerprint is a 0.87 match.
The case goes to the brand owner at 11:00 and the fake is confirmed at 15:00. The listings come down, and all 44 buyers of the first seller get refunds and an apology.
At the brand's quarterly business review, its account manager asks for the weekly digest.
What it does
- Open a case
- Send the case to the brand owner
- Suspend listings pending brand confirmation
- Refund and tell every buyer
- Send the weekly brand digest
- Prepare an authority referral pack
What you see
Evidence locker of case files with a scent-fingerprint Nose Map.
What it moves
Hours from the first cluster of "not original" complaints to taking the listing down, the number of buyers refunded, and how often fake listings come back.
Built for
- Marketing, brand & comms
- CX leaders & VoC
- Compliance, complaints & legal
