Kitchen Unmasked
Four brands on the app, one kitchen behind them. Unmask it, fix it once.
The job
Shows which delivery-only brands share a kitchen, even before official records say so, so a problem is fixed once at the source. Keeps rankings honest when one kitchen's failures hide behind new brand names.
The moment
On a delivery app, the four lowest-rated burger brands in one district are shown behind masks.
The app flags that the four look like one kitchen: they have a similarity score of 0.93 and are all busiest from 21:00 to 22:30.
One tap removes the masks and shows a single kitchen address behind all four.
A month later, after one change of frying oil, complaints for all four brands fall together.
What it does
- Confirm or reject an inferred kitchen
- Send one combined kitchen brief
- Put a kitchen on the listing watch
- Send a flagged listing to ranking
What you see
Masquerade reveal: masks flip to the kitchen behind them, with an AI claim of shared identity before the registry confirms
What it moves
Complaints per kitchen, across all its brands, after one fix, and the share of orders going to kitchens being watched.
Built for
- CX leaders & VoC
- QA, training & knowledge
