The Service Cup
A knockout cup where small branches beat the flagship by improving.
The job
Turn a network of sites into a season that rewards improvement against each site's own baseline, spreads the winners' playbooks, and rehearses the public ranking before it is published.
The moment
Quarter-final night on the regional screen: a 12-person branch in a small town knocks out the capital's flagship, and the commentary explains it: their queue complaints fell outside the noise band; the flagship's gain was inside it. The next tie goes to penalties, and two verified fixes fly in.
What it does
- Run the draw
- Log a fix for penalties
- Send match reports
- Send the winner's playbook
- Drill a match
What you see
Knockout-cup bracket with match reports, animated penalty shoot-outs from verified fixes, AI commentary, and a post-match voice note on WhatsApp
What it moves
Complaints per 100 visits (orders, passengers) across the network, and the share of eliminated sites that improved after receiving a playbook
Built for
- Branch, store & field managers
