Renewal Departures
Every renewal is a flight; the account's own words set its status.
The job
Shows every renewal due within 120 days with a status set by what the account actually said, shows which rival it may be heading to, and starts the save plan before the account is lost.
The moment
Every client renewal due in the next 120 days is shown as a flight on an airport departures board, with its status set by what the client has actually said.
In the weekly renewal review, a $3.1 million renewal flips from on time to diverted, because the client's IT director named a rival twice in the shared channel this week.
This signal has come before a lost customer 62% of the time. The team launches its plan to save the account.
Six weeks later it flips back to on time, under the director's own words: "OK, the export fix changes things."
What it does
- Log a status change
- Fire a CRM save task or exec meeting request
- Place a voice check-in call
- Approve the Monday sponsor voice note
- Record a save play and verdict
What you see
Airport split-flap departures board with flight manifests, a rival radar and a Monday WhatsApp voice note in the customer's own words.
What it moves
Revenue kept on renewals due within 120 days, dollars of annual recurring revenue moved back from diverted to on time, and how accurately the status rules predict.
Built for
- Operations
- CX leaders & VoC
- Account management & sales
- Executives & leadership
