Merchant Tide Table
Every calendar wave about to hit your merchants, and who gets swept away.
The job
Gets merchants ready before a predictable busy wave, using each merchant's own ticket history. Reaches those at risk before the wave lands, and proves in tickets per 1,000 merchants and in dollars that it hit softer than last time.
The moment
Before Black Friday, the team uses each merchant's own ticket history to spot those at risk, and sends them a WhatsApp asking them to update before Thursday.
On the day, a tide gauge on the wall shows the wave of tickets at 38% of last year's level.
Along the shore, 1,140 dots light up one by one: merchants who got the message and have not raised a plugin ticket.
The review card reads $412,000 in handling cost avoided and $3.1 million of merchant sales kept. The CFO asks for it in the renewal pack.
What it does
- Send pre-flight WhatsApp to an at-risk band
- Refresh the AI agent's wave answers
- Send WFM a rota note
- Book assisted onboarding for mandate waves
- Stamp verdict and send the retro to finance
What you see
Tide-table almanac with readiness bands, a live tide gauge for the wall, and a morning-after retro card in dollars
What it moves
Tickets per 1,000 active merchants on the busy day compared with the expected level, and dollars saved per wave: handling cost avoided plus merchant sales kept.
Built for
- Contact-centre operations
- Partners & ecosystem
- Product & digital
- Finance
