After the Siren
After an emergency alert, prove every language community understood what to do.
The job
After a public emergency alert (flood, storm, heatwave, outage), measure whether each language community understood the protective action, catch confusion and rumours early, get the second message right per language, and keep a library of wordings with measured comprehension.
The moment
02:14, a flood alert reaches millions of phones. By 02:40 the English ring is green but two other language rings are red: which areas? is 61% of their reactions. The officer approves second messages in five languages naming the districts and the school decision at 02:55. The wall updates, and by 04:00 the rings close one after another; which areas? is down to 9%.
What it does
- Log alert and start watch
- Draft second message per language
- Approve and distribute
- Escalate rumour
- Write after-action review
What you see
Match-report timeline with minute stamps and one comprehension ring per language community, ending in an auto-written after-action review
What it moves
Share of reactions restating the correct protective action per language community within 2 hours of the second message, and minutes from alert to approved second message
Built for
- Marketing, brand & comms
- Operations
- Contact-centre operations
