After the Siren
After an emergency alert, prove every language community understood what to do.
The job
After a public emergency alert, such as a flood, storm, heatwave or outage, checks whether each language community understood what to do. It catches confusion and rumours early, gets the second message right in each language, and keeps a library of tested wordings.
The moment
At 02:14, a flood alert reaches millions of phones. Each language community has a ring on the wall showing whether it understood what to do.
By 02:40 the English ring is green, but two others are red: 61% of their reactions ask "which areas?".
At 02:55 the officer approves second messages in five languages, naming the districts and the decision about schools.
By 04:00 the rings close one after another, and questions about which areas are affected are down to 9%.
What it does
- Log alert and start watch
- Draft second message per language
- Approve and distribute
- Escalate rumour
- Write after-action review
What you see
Match-report timeline with minute stamps and one comprehension ring per language community, ending in an auto-written after-action review
What it moves
The share of reactions in each language community that restate the right protective action within 2 hours of the second message, and the minutes from alert to an approved second message.
Built for
- Marketing, brand & comms
- Operations
- Contact-centre operations
