Tipping Point Thermometer
Find the price where grumbling turns into leaving, before you cross it.
The job
Locate, from the amounts customers quote, the price or fee where complaint language shifts from grumbling to leaving, prove it with a replay of the last rise, weigh it against revenue, and hold a new price to a pre-registered guard-rail.
The moment
The replay shows last year's rise: cancelling crossed the red line in week three at $52. The committee drags the proposed $55 onto the glass and it lands above that line, where the net dollar curve turns down. They ship $49 plus an annual plan, and a month later the mercury sits under the line.
What it does
- Drop a proposal
- Register price and guard-rail
- Send the decision
- Open verbatims per bucket
What you see
A thermometer of language against quoted price with a replay of the last rise, a draggable proposal marker, a net dollar curve and a guard-rail line
What it moves
Leaving-language share at the chosen price vs its guard-rail, and the net dollar value of the price decision
Built for
- Finance
