Tipping Point Thermometer
Find the price where grumbling turns into leaving, before you cross it.
The job
Finds, from the amounts customers quote, the price or fee at which complaints shift from grumbling to leaving. It proves this with a replay of the last rise, weighs it against revenue, and holds a new price to a limit set in advance.
The moment
A thermometer shows how customers' language changes as the price they quote goes up, from grumbling to leaving. A replay of last year's rise shows talk of cancelling crossed the red line in week three, at $52.
The committee drags the proposed $55 onto the thermometer. It lands above the line, where the net revenue curve turns down.
They launch $49 with an annual plan instead.
A month later, the level of leaving language sits below the line.
What it does
- Drop a proposal
- Register price and guard-rail
- Send the decision
- Open verbatims per bucket
What you see
A thermometer of language against quoted price with a replay of the last rise, a draggable proposal marker, a net dollar curve and a guard-rail line
What it moves
The share of leaving language at the chosen price compared with its preset limit, and the net dollar value of the pricing decision.
Built for
- Finance
