The Gazetteer
Every way customers name your places, folded into one registry every chart obeys.
The job
Turn the messy ways customers refer to places into a single registry that becomes a filter across OnClarity, so every league, map and brief afterwards stands on something true, and hand leadership a first league on day one of use.
The moment
In one afternoon 2,314 spellings, nicknames and landmark descriptions collapse into 212 branches; the blurred city sharpens pin by pin as coverage climbs from 31% to 88%, every chart in OnClarity now offers a Branch filter that did not exist that morning, and the COO's first league lands in her inbox before the sprint review ends.
What it does
- Merge, split or create
- Mark the verified sample
- Teach the AI the registry
- Send the first league to the COO
- Open the evidence
What you see
Blurred-city focus reveal plus a swipe-to-merge deck and an A-Z multilingual gazetteer
What it moves
Place coverage (share of complaints tied to a known place) and match accuracy on a verified sample; downstream, days from go-live to the first leadership league
Built for
- CX leaders & VoC
- Branch, store & field managers
- Analysts & data
- Operations
