The Gazetteer
Every way customers name your places, folded into one registry every chart obeys.
The job
Turns the messy ways customers refer to places into one registry that works as a filter across OnClarity, so every league, map and brief stands on something true, and gives leadership a first league table on day one.
The moment
Customers refer to places in messy ways. In one afternoon, 2,314 spellings, nicknames and landmark descriptions are merged into 212 branches.
A blurred map of the city sharpens pin by pin as the share of complaints tied to a known place climbs from 31% to 88%.
Every chart in OnClarity now offers a Branch filter that did not exist that morning.
The COO's first branch league table lands in the COO's inbox before the sprint review ends.
What it does
- Merge, split or create
- Mark the verified sample
- Teach the AI the registry
- Send the first league to the COO
- Open the evidence
What you see
Blurred-city focus reveal plus a swipe-to-merge deck and an A-Z multilingual gazetteer
What it moves
The share of complaints tied to a known place and how accurate the matches are on a checked sample, and, later, the days from go-live to leadership's first league table.
Built for
- CX leaders & VoC
- Branch, store & field managers
- Analysts & data
- Operations
