Off-Season Bridge
Hear who leaves after the final; give them a summer worth staying for.
The job
Sizes each league's end-of-season wave of cancellations from fans' own words weeks before the final, builds the summer they say they would stay for, sends it at the final whistle, and checks the drop shrank against last season and a control group.
The moment
Three weeks before the final, the forecast shows about 18% of league-only fans saying they will leave after the final. Most pay monthly, and about $4.2 million a season is at risk.
At the final whistle, fans get a card offering their summer: 6 friendlies, the transfer show, 3 finals, and their pass for $29.
The next morning, mentions of cancelling after the final are 40% below last season and 22% below a control group.
The retention lead shows the executive committee this season's drop-off laid over last season's.
What it does
- Pre-register the cliff forecast
- Assemble a summer programme
- Schedule the final-whistle send with a control group
- Send a save-desk script to Support
- Target each fan individually from OnClarity
What you see
A mountain-profile cliff (this season over last, control group beside it), a per-cohort 'pre-season kit' shirt card sent by WhatsApp, and a year-round calendar of cliffs.
What it moves
Mentions of cancelling after the final per 1,000 sports contacts, compared with last season and a control group, and the subscription revenue at risk that was kept, in dollars.
Built for
- Citizens & customers
- Risk & fraud
