Ad Break Referee
Cards every ad rule that costs subscribers, live during the match, priced in dollars.
The job
Finds ad moments that cost subscribers on the ad-supported plan (ads over live action, one ad shown fourteen times, loud ads, ads beside a moment of silence, tragedy or New Year countdown), prices each broken rule, changes it and proves complaints vanish next match.
The moment
In minute 71 of the derby, 38 complaints about one ad break arrive in four minutes: viewers say the penalty was replaced by an ad.
A red card goes up on the wall with a price: never running ads over live action would cost $42,000 a month in ad views but protect $310,000 in subscriptions.
The owner sends the new rule to the advertising operations team at half-time of the next match.
In that match's second half, the ad breaks draw no complaints.
What it does
- Raise a yellow or red card
- Send the ad-rule change to the ad-server team
- Withdraw a creative
- Close or reopen a card on verdict
What you see
Match clock with ad pods and pinned complaints, a live VAR review on the wall screen, and a referee's card book priced in dollars
What it moves
Ad complaints per 1,000 viewers on the ad-supported plan per match, and mentions of cancelling or downgrading that come with ad complaints, priced in dollars per month.
Built for
- Product & digital
- Operations
- Citizens & customers
- Finance
