Mentor Match
Pair a struggling partner with a nearby peer who verifiably fixed it.
The job
Changes partner behaviour through peers. Matches partners that have a problem with partners that have proven they fixed it, turns each fix into a recipe backed by what customers said, and tracks how the fix spreads.
The moment
A struggling burger restaurant is matched with the top-rated one two miles away, a peer that has already fixed the same problem.
The mentor's 30-second tip goes out: "vented boxes, fries in last".
Four weeks later, the struggling restaurant's complaints about soggy food are down 60%.
On a city map of how fixes spread, a trail lights up. The restaurant that was helped has already mentored two more kitchens.
What it does
- Shortlist a fixer candidate
- Publish a recipe
- Introduce a pair
- Flag a mentor reward
What you see
Matchmaking board with recipe cards and a Fix Spread map
What it moves
Complaints about the problem per 1,000 orders for mentored partners four weeks after the introduction, compared with partners who were not matched, and the number of recipes with a proven effect.
Built for
- Marketing, brand & comms
- CX leaders & VoC
- Partners & ecosystem
- Executives & leadership
