Lookalike Towns
Every pilot gets a twin made of the places that didn't change.
The job
Give a change piloted in one city, branch, district or route an honest causal verdict against a synthetic twin built from untouched places, price the next wave, and gate it on the result.
The moment
The regional director asks isn't that just the holiday dip? The app draws Shadow Pilot City (41% Town A, 34% Town B, 25% Town C), which dipped through the holidays exactly like the real city. He drags the launch date to three fake days and the lines never part; on the real day they split by 23%. The committee approves wave 2 as $2.1M of avoided contacts, and six weeks later the card earns a second seal.
What it does
- Register a pilot
- Approve next wave or Hold
- Run placebo / break it
- Open verbatims
What you see
A twin-line shadow chart over a small weighted map, a hands-on Break It placebo strip, a priced wave gate and replication seals
What it moves
Complaints per 1,000 contacts at pilot places vs their shadow twin, and the dollar value of contacts avoided that the wave-2 decision approves
Built for
- Branch, store & field managers
- Operations
