Rumour Half-Life Lab
Stamp each rumour, answer it, and learn which clarification kills rumours fastest.
The job
Catches a false claim in its first hours, rules on it with evidence, and gets the official answer to the bot and the communications team. Learns from the organisation's own history which kind of clarification stops rumours fastest.
The moment
At 22:40 on exam results night, a rumour that results are delayed to Monday spreads fast: 3,100 posts in 40 minutes.
The director rules it false. Four minutes later, the bot answers every student who asks with the official link, and the rumour dies down quickly.
Below it, last year's rumour of a leaked maths paper resurfaced at 21:05 and died in 50 minutes, because the bot already had the answer.
The organisation's own history shows that screenshots of the real rule halve a rumour in one day, while formal denials take three.
What it does
- Stamp verdict
- Draft clarification
- Send to bot and comms
- File takedown request
- Vaccinate before the season
- Open rumour posts
What you see
A cork noticeboard of pinned rumour cards with rubber-stamp verdicts and decay sparklines, a half-life lab bench, and a seasonal rumour almanac
What it moves
The median time in hours for a rumour to halve, by type of clarification, and minutes from the first burst of posts to the bot giving the official answer.
Built for
- Marketing, brand & comms
- Risk & fraud
- Frontline staff
