Hostile Reporter
Read tomorrow's exposé about you today, then make it too boring to print.
Listen
Reason
Act
Verify
Learn
Closes 4 of 5: Listen, Reason, Act, Verify
The job
See the most damaging credible story our customers' words could support, and remove its evidence before someone writes it.
The moment
Example, illustrative figures
The headline reads The bank that charges you to complain. Three struck-through lines show where the fact-checker threw out the reporter's exaggerations, and the CEO says fix paragraph four before anyone else finds it. Then six months of front pages sit side by side, and the board watches the story shrink from seven publishable allegations to three.
What it does
- Assign an allegation to an owner
- Draft a holding line
- Open evidence per paragraph
- Re-investigate now
What you see
Newspaper front page with visible fact-checker strike-throughs and a front-page archive
What it moves
Publishable allegations per month (e.g. 7 → 3) and supporting quotes per allegation
Built for
- Executives & leadership
- Marketing, brand & comms
