Gold in the Queue
Support tickets that are really buying signals, routed to sales and credited.
The job
Turns buying signals hidden in support conversations, such as more seats, another branch or a feature on a higher plan, into tracked sales pipeline. Shows support's cost being paid back by the revenue it found.
The moment
Buying signals hidden in support tickets, like requests for more seats or another branch, are routed to sales and shown as gold nuggets on a map.
During the review, the profit and loss strip passes break-even: support cost $1.52 million this quarter, and deals won from support leads come to $1.56 million.
The revenue operations owner clicks once, and the CFO gets a card with the three customer sentences that started the three biggest deals.
What it does
- Log or merge a nugget
- Create CRM opportunities and ping AEs
- Send the break-even card to the CFO
- Credit a named agent
What you see
Prospector's map of gold nuggets with a live P&L strip that flips support from cost centre to revenue source
What it moves
Pipeline and won annual recurring revenue from support leads each quarter, in dollars, against the cost of support, plus how many signals become sales opportunities.
Built for
- Account management & sales
- Operations
- Executives & leadership
- Contact-centre operations
