Triage

Routing is deciding which agent, team, or AI agent receives a contact, based on intent, language, skill, customer tier, and availability. Accurate routing is the cheapest available reduction in handle time, because a misrouted contact pays the cost of being read and reassigned twice.

Business rules are the conditions that decide how a contact is prioritised, routed, or escalated. Typical rules combine customer tier, channel, detected intent, and elapsed time to determine where a conversation goes and how quickly it must be answered under the applicable service level agreement.

A queue is the ordered set of contacts waiting to be handled, usually segmented by channel, language, skill, or customer tier. Queue design determines who waits and for how long, making it one of the most consequential and least visible decisions in a support operation.

An intent is what a customer is actually trying to do, inferred from what they wrote or said rather than from the specific words used. Two very different messages can share an intent, which is why routing and automation are built on intent rather than on keyword matching.