Product management glossary
A product management glossary defines the terms PM teams use to decide what to build, in what order, and how to tell whether it worked. It covers prioritisation frameworks such as RICE and jobs to be done, the metrics that judge outcomes — north star metrics, activation, retention — and the operating ideas around them, including product-led growth and discovery. Product decisions are argued in this vocabulary, so a fuzzy definition becomes a fuzzy decision. Each entry gives a plain-language definition and, where the term is a measurable, how it is calculated. Related terms are linked so adjacent concepts stay one click away.
Browse other categories
Customer experience
How teams measure, diagnose, and improve what it feels like to be a customer.
Customer support
The operational vocabulary of contact centres — queues, handle time, resolution, and deflection.
Marketing
How growth and demand teams describe audiences, attribution, and pipeline.
Brand
How marketing, brand and communications teams define, position, and measure a brand over time.
AI and automation
The terms behind AI agents, automation, and the metrics that prove they work.
Support teams are no longer a cost centre.
See how AI Support Agent, Agent Assist, and VoC Analyst work on your own ticket volume.