Time to first response

Response time is how long a customer waits for a reply once they have made contact. Teams report it as a first-response figure and as an average across subsequent replies, because a fast opening reply followed by long silences produces a poor experience despite good headline numbers.

Abandonment rate is the share of customers who leave a queue, chat, or callback line before ever reaching an agent. Contact centres track it alongside wait time because abandonment climbs sharply once queues pass a customer’s patience threshold, making it an early signal that staffing or deflection is not keeping pace with demand.

A service level agreement sets the committed response and resolution targets for a customer, tier, or contract, often with financial penalties attached. Support operations design queues, routing, and escalation around SLA thresholds, which makes the agreement a structural constraint rather than a reporting line.

Latency is the delay between a customer’s message and the first useful response. In live chat and voice it directly shapes perceived quality, and it is one of the few AI quality measures a customer notices immediately, well before judging whether the answer was correct.