Automation rate

Containment rate is the share of automated conversations that end without escalation to a human. It is the primary efficiency measure for AI support, but a high rate only indicates success when paired with satisfaction and repeat-contact data confirming customers actually got their issue resolved.

Deflection is steering a contact toward a self-service or automated resolution before it reaches an agent queue. Effective deflection resolves the underlying question; unsuccessful deflection merely delays the contact, so teams measure it by whether the customer returns rather than by how many contacts were diverted.

Zero-touch resolution is an issue resolved end to end with no human involvement and no follow-up contact from the customer. It is a stricter measure than containment, because it requires the customer not to return, and it is the cleanest available proof that automation genuinely worked.

An AI agent is software that resolves a customer request end to end, taking actions in connected systems rather than only answering questions. Unlike a scripted chatbot, an AI agent can look up an order, issue a refund, or update a record, then confirm the completed outcome back to the customer.