Abandonment rate

Abandonment rate is the share of customers who leave a queue, chat, or callback line before ever reaching an agent. Contact centres track it alongside wait time because abandonment climbs sharply once queues pass a customer’s patience threshold, making it an early signal that staffing or deflection is not keeping pace with demand.

Abandonment rate is the share of customers who leave a queue, chat, or callback line before ever reaching an agent. Contact centres track it alongside wait time because abandonment climbs sharply once queues pass a customer’s patience threshold, making it an early signal that staffing or deflection is not keeping pace with demand.

Formula

Contacts abandoned before reaching an agent ÷ total contacts offered × 100

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