Wording Trial
Mass notices go to a small slice first; the clearest wording wins.
The job
Test every mass message on small test slices first, run two or three wordings against each other, measure confusion in the replies, and send the clearest version to everyone else only after a director approves.
The moment
Forty minutes in, variant A (Main Street closed) has 11% of replies asking which part?, while variant B, with the street names and the Friday exemption filled in, sits at 2%. The auction declares B the winner with n=410. The director taps approve, and the 48-hour verdict later shows confused replies from the other 48,500 residents at 1%, against 9% for last month's untested notice.
What it does
- Start the confusion auction
- Send the winner to the remainder
- Clarify to the test slices
- Save a phrasing pattern
What you see
A test room with a confusion auction between wordings, a release gate, and a 48-hour verdict
What it moves
Confused-reply rate and notice-related contacts in the 48 hours after a mass notice, vs past notices
Built for
- Marketing, brand & comms
- Operations
