Try to Break It
The sceptic presses one button; seven challengers try to knock the finding down.
The job
Let the most sceptical person in the room attack a finding with the standard alternative explanations and their own, and see what honest wording survives.
The moment
The deputy minister hits Try to break it. In round two one loud voice lands a punch: 41% of the rise is 212 posts by a single account. He types his own challenger, it's just the holiday season, and the ring answers with the same weeks last year: survived. The headline adjusts live to +22% (18-26%) from 1,900 citizens, and he says now I believe it.
What it does
- Record the bout
- Adopt the surviving wording
- Flag a knockout to the owner
- Open the landing punch
- Share the fight
What you see
Boxing ring: seven rounds, one challenger each (the last one the sceptic's own), with a judges' scorecard
What it moves
Share of brief headlines that survived at least five of seven challengers before release, and the size of adjustments made to headlines (points)
Built for
- Executives & leadership
- Analysts & data
- Finance
