Pocket Crisis Brief
A forty-second voice note to the leader, with an honest next update.
The job
Briefs a leader on a public backlash that is starting to form, the way leaders actually take in news: a short WhatsApp voice note that doesn't overclaim. Keeps every promised update and turns the leader's spoken reply into a tracked instruction.
The moment
A public backlash is starting to form. The minister's phone plays a 40-second WhatsApp voice note in the minister's own language: "forming, not confirmed; 19 citizens so far; next update at eight".
The minister replies by voice: "get the district director on it". The reply is logged as a tracked instruction.
At 07:59 the next note arrives, exactly as promised.
It opens by reporting back on the instruction: the district director was briefed at 07:20, and complaints have flattened.
What it does
- Send the brief as a voice note and text
- Record a promise
- Nudge the owner 15 minutes before an update is due
- Turn the leader's voice reply into a directive
- Send the Monday state-of-the-customer note
- Preview the voice note with OnClarity text-to-speech
What you see
WhatsApp voice note with a three-line text, a promise ledger, a voice-reply-to-directive loop and a Monday weekly note
What it moves
The share of promised updates sent on time, and the minutes from a backlash being flagged as forming to the leader being briefed.
Built for
- Executives & leadership
- Marketing, brand & comms
