Known Unknowns
Wanted posters for questions your data cannot honestly answer yet.
The job
Replaces confident guesses with an honest list of what can't be known today, what would make it knowable and who owns that. The person who asked gets the answer as soon as the data arrives.
The moment
In the Monday briefing, the minister asks how many citizens give up on the licence application. The app shows questions the data can't yet answer as wanted posters.
Forty seconds later a poster is on screen. It says portal drop-offs aren't tracked, but at least 1,140 citizens said they gave up, and connecting the portal's analytics would take 3 weeks.
Three weeks later the poster flips to "FOUND": 31% of applicants give up at the document upload step.
The answer arrives on WhatsApp beneath the minister's own question. The minister forwards it to the agency head within the hour.
What it does
- Post a wanted poster
- Assign the capability gap
- Flip to FOUND
- Answer the asker
What you see
A wall of wanted posters that flip to FOUND, with a live diagnosis during the meeting and an answer sent back to the asker
What it moves
The number of leaders' questions answered with a real number each quarter, and the median days from a question being marked unknown to it being answered.
Built for
- Executives & leadership
- Analysts & data
- CX leaders & VoC
- Account management & sales
