Flatten the Deadline
Everyone waits for the last day. Move them earlier, and prove it.
The job
Moves demand away from the last days before a known deadline, such as an amnesty, early-payment discount, registration, filing or renewal, so systems and centres don't collapse on the last day. Reports the staffing and waiting time saved.
The moment
With 11 days left before an amnesty deadline, a gauge shows 38% of public posts saying "they always extend".
The authority adds a clear message that there will be no extension to its AI agent and hotline.
The portal's own counts show 41,000 people complete the process in the next 48 hours, shrinking the number still to come.
The final-day spike is half the size of the last amnesty's, and 2,900 hours of overtime are not needed.
What it does
- Register a deadline and comparable past deadlines
- Fire a nudge wave to a consented cohort
- Publish the no-extension answer line
- Draft a multilingual clarification
- Send the outcome brief
What you see
A draining tank of people still to come with the ghost of the last deadline's flood, an extension-expectation gauge and nudge-wave markers; ends in a one-page outcome brief
What it moves
The share of deadline demand arriving before the final 72 hours, and the final-day peak in contacts or visits compared with the last similar deadline, turned into overtime hours and centre waiting time avoided.
Built for
- Contact-centre operations
- Operations
- Executives & leadership
- Marketing, brand & comms
