Decision Museum
Find the decisions nobody wrote down, and what they still cost weekly.
The job
Surface the undocumented decisions still generating contacts, price each one in calls and dollars per week, get an owner to claim it by a date, and grow a walkable memory of every decision and its customer verdict behind that wall.
The moment
Dig site #1 reads: Transfers, 14 March 2024: "the new limit" 900 times, anger doubled, still 300 calls a week, $11,400 a week. The team that made the change no longer exists. The COO claims it on screen, and the site turns from grey to an owned exhibit with a claim-by date.
What it does
- Claim a dig site
- Brief the owning team
- Cite an exhibit in a new bet
- Open exhibit or dig-site verbatims
What you see
An Unclaimed Decisions wall that opens first, with a museum floor plan of wings, plaques and a Hall of Reversals behind it; guided tours per role
What it moves
Weekly contacts and dollars still attributable to unclaimed decisions (target: falling), and the share of excavated decisions claimed by their claim-by date
Built for
- Executives & leadership
- Frontline staff
