Cross-industryStory & newspaper

Cutting Room Floor

Everything the filters threw away, on reels anyone can audit and splice back.

Listen
Reason
Act
Verify
Learn
Closes 4 of 5: Listen, Reason, Act, Learn

The job

Show a sceptic exactly what was excluded from a headline number, why, and how often each exclusion rule is wrong, so the number is believed, and splice wrongly cut voices back in.

The moment

Example, illustrative figures

The auditor pulls a clip from the spam reel in Blind Sort and files it as keep: it is a genuine bribery allegation in the customer's own words. Find similar surfaces 212 siblings; the owner previews ten, approves the splice, and the spam rule's measured precision drops on screen from 97% to 89% while the headline grows by 3%, labelled including 212 reinstated voices.

What it does

  • Rule a clip rightly or wrongly cut
  • Splice one clip back
  • Reinstate a similar set in bulk
  • Send wrongly cut examples to the rule owner
  • Open a reel

What you see

Film editor's cutting-room floor: reels of cut clips per exclusion rule, a blind sorting round and a splice-back room

  1. Screen 1: The Floor
  2. Screen 2: Blind Sort
  3. Screen 3: Reel
  4. Screen 4: Thursday Audit
  5. Screen 5: Splice Room

What it moves

Measured precision of each exclusion rule (points, with band), and the count of genuine voices reinstated into headline figures per month

Built for

  • Marketing, brand & comms
  • Compliance, complaints & legal
  • Analysts & data
OnClarity

Bring the one question your current platform can't answer.

Our team will map it to the apps that answer it, then set them up on your own feedback.

Talk to our team

Examples use illustrative figures. Apps are set up with our team on your own feedback data, and setup varies by app.

OnClarity

Bring the one question your current platform can't answer.

Our team will map it to the apps that answer it, then set them up on your own feedback.

Talk to our team

Examples use illustrative figures. Apps are set up with our team on your own feedback data, and setup varies by app.

OnClarity

Bring the one question your current platform can't answer.

Our team will map it to the apps that answer it, then set them up on your own feedback.

Talk to our team

Examples use illustrative figures. Apps are set up with our team on your own feedback data, and setup varies by app.