Critics' Preview
Cast your harshest critics as the beta panel; ship when they approve.
The job
Recruits the customers who complained most precisely about the thing being redesigned and gives them the new version first. Their verdict decides whether it launches, and every one of them is told when it ships.
The moment
Before a redesign launches, the customers who complained about the old version most precisely are recruited to try the new one first.
Fourteen months ago, one of them wrote: "this transfer screen is a maze, I gave up".
Now the same customer writes: "finally, my mother can do it".
A reel plays 31 before-and-after pairs like this from 40 critics, and the release ships with the critics' approval instead of a guess.
What it does
- Cast the panel
- Invite the panel
- Call for a three-question interview
- Gate the launch
- Send "you told us, we fixed it"
What you see
A casting board of anonymised critic cards with a panel-balance meter, a premiere gate and a before/after redemption reel
What it moves
The share of critics who approve before launch, and the complaint rate on the redesigned journey after launch compared with the old version.
Built for
- Product & digital
