Cross-industryStory & newspaper
Critics' Preview
Cast your harshest critics as the beta panel; ship when they approve.
Listen
Reason
Act
Verify
Learn
Closes 4 of 5: Listen, Reason, Act, Verify
The job
Recruit the customers who complained most precisely about the thing being redesigned, give them the new version first, use their verdict as the launch gate, and tell every one of them when it ships.
The moment
Example, illustrative figures
A customer who wrote this transfer screen is a maze, I gave up fourteen months ago now writes finally, my mother can do it. The reel plays 31 such pairs from 40 critics, and the release ships with a critics' seal instead of a guess.
What it does
- Cast the panel
- Invite the panel
- Call for a three-question interview
- Gate the launch
- Send 'you told us, we fixed it'
What you see
A casting board of anonymised critic cards with a panel-balance meter, a premiere gate and a before/after redemption reel
What it moves
Share of critics who approve before launch, and the post-launch complaint rate on the redesigned journey vs the old version
Built for
- Product & digital
