Brochure Truth Stamp
Every marketed promise stamped true or misleading by the travellers who lived it.
The job
Puts every marketing claim, such as a package page, a listing or a campaign line, beside what travellers said about it. Stamps it as holding up, stretched, misleading or too little feedback, sends the owner a correction notice, and proves complaints stopped afterwards.
The moment
In the weekly compliance review, the regulator's executive pastes in a line from a live travel package page: "5 minutes to the beach".
12 seconds later the app sets the claim against what 212 travellers said in three languages. Claimed 5 minutes, actually 20 to 25 minutes. The claim is stamped red.
The officer approves a correction notice to the operator on the same screen.
The officer then shows an example from last season: an operator who changed its claim from 5 minutes to 20 minutes. Within a month, complaints that "they lied about the distance" had almost stopped.
What it does
- Stamp a claim
- Override a stamp
- Send a correction notice
- Re-stamp after the deadline
- Send the strip or renewal file
- Open verbatims
What you see
A brochure page covered in rubber stamps (Holds / Stretched / Misleading / Not enough voice), each with a ruler of claimed vs lived; a before/after brochure strip; an operator honesty league
What it moves
The share of licensed packages or listings stamped misleading, complaints about the claim per 1,000 travellers for operators who corrected it (aiming for zero within 30 days), and dollars in licensing fines avoided.
Built for
- QA, training & knowledge
- Marketing, brand & comms
