Brochure Truth Stamp
Every marketed promise stamped true or misleading by the travellers who lived it.
The job
Put every marketed claim (a package page, a listing, a campaign line) beside what travellers said about it, stamp it Holds / Stretched / Misleading / Not enough voice with the measured gap, send a correction notice to the owner, and prove the complaints stopped after the correction.
The moment
In the weekly compliance review, the regulator's executive pastes a line from a live package page: 5 minutes to the beach. Twelve seconds later the ruler draws claimed 5 min / lived 20-25 min from 212 travellers in three languages and the stamp slams red. The officer approves the correction notice on the same screen, then flips to last season's strip: an operator who changed 5 minutes to 20 minutes and whose they lied about the distance complaints fell to zero within a month.
What it does
- Stamp a claim
- Override a stamp
- Send a correction notice
- Re-stamp after the deadline
- Send the strip or renewal file
- Open verbatims
What you see
A brochure page covered in rubber stamps (Holds / Stretched / Misleading / Not enough voice), each with a ruler of claimed vs lived; a before/after brochure strip; an operator honesty league
What it moves
Share of licensed packages or listings carrying a Misleading stamp, and claim-related complaints per 1,000 travellers for corrected operators (target: zero within 30 days); dollars in licensing fines avoided
Built for
- QA, training & knowledge
- Marketing, brand & comms
