Lift or Echo
Seal what a campaign should move; markets it never reached decide if it did.
The job
Before a campaign, ambassador deal, sponsorship or event activation goes live, seal what it should move in public and customer voice and in which markets. Afterwards, return a pre-registered verdict against twin markets it never reached, separate real lift from echo, and keep a record of which partners' claims hold. The app only measures; it never plans, targets or publishes.
The moment
The CMO arrives at the board with the agency deck claiming 48 million impressions for the celebrity ambassador. Lift or Echo breaks the seal from eight weeks earlier: destination mentions from the market +25%, positive share +5 points. The exposed line rose 31%, its twins rose 29%: the holiday season, not the ambassador. The Echo Meter shows 84% of the campaign conversation was about the star's outfit, 6% about the destination, 2% stated intent. Stamp: ECHO ONLY, with 212 posts one tap away. Next row: a cheap entry-requirements explainer nobody boasted about is stamped LIFT, +18% against its twins. Then the agency's next proposal opens with its Claim Credit beside it: 1 of 6 sealed claims held.
What it does
- Seal a campaign brief
- Stamp a verdict per metric
- Open the posts behind any mark
- Route an exposed-market service friction
- Send the verdict pack
What you see
A sealed brief with a wax seal and minimum detectable lift, a twin-line race with a control strip, an Echo Meter that fills while the analysis runs, rubber verdict stamps, and a partner Claim Credit ledger.
What it moves
Share of campaign spend with a readable, pre-registered verdict, and each partner's Claim Credit (claims held / claims sealed).
Built for
- Marketing, brand & comms
- CX leaders & VoC
- Partners & ecosystem
- Executives & leadership
