Ask a Thousand
Ask a thousand customers one question on WhatsApp, call it honestly, answer everyone back.
The job
Puts a pending decision to the people it affects, hears them in their own words, and calls the result only when the margin allows. Tells every participant what was decided, and asks again 30 days later whether it worked.
The moment
A pending decision is put to residents on WhatsApp. In the evening policy session, a seating chart fills as 1,140 replies arrive.
At 21:42, like an election-night desk, the app calls the result: residents back evening hours, 64% give or take 5 points.
The minister's office approves a message telling everyone the outcome, and the WhatsApp goes to each person who took part.
A month later, a second vote shows 71% say it worked.
What it does
- Create a ballot
- Send the one-question pulse
- Confirm or exclude a proposed stance
- Call the result and record the decision
- Tell every participant what was decided; schedule the second vote
What you see
A seating chart that fills with replies, beside an election-night projection desk (swingometer, district map, "too close to call")
What it moves
Days from question to decision, the share of people who take part, and the complaint trend on the decided issue, with approval in the second vote as the check on the outcome.
Built for
- Product & digital
- Marketing, brand & comms
- Analysts & data
