Powers of Ten
One unbroken zoom from a nation's voice to one person's sentence.
The job
Open a leadership meeting with one cinematic zoom that follows the heaviest path of pain from the whole population down to one real sentence, let leadership wager on each step, rank siblings at every level, and adopt ownership at any level, then replay next month to show the road moving.
The moment
The board guesses the capital and the zoom falls to the second city instead; boardroom accuracy drops to 40%. It continues through one district and one service centre to a single line: I brought my father in his wheelchair and the lift was broken again. Next quarter the zoom takes another road, that centre is grey, and the board's accuracy has climbed to 70%.
What it does
- Adopt ownership at any level
- Notify the adopted owner
- Record the room's wager
What you see
Cinematic powers-of-ten zoom with a wager before each step, sibling leagues per level, ending on one sentence
What it moves
Negative volume on adopted paths quarter over quarter, and boardroom accuracy (share of wagers matching the customers' path)
Built for
- Executives & leadership
- CX leaders & VoC
- Branch, store & field managers
- Marketing, brand & comms
