Nobody Would Notice
Finds what customers never mention, and proves retiring it caused no backlash.
The job
Finds paid-for services, steps, documents, features and channels that customers never mention. Retires them as tests planned in advance, checks customers stayed silent, and records each confirmed saving in the CFO's ledger.
The moment
Things the company pays for but customers never mention are listed in a catalogue and reviewed each quarter.
At the quarterly review, a loyalty tier that costs $3.1 million a year comes up for retirement. In 14 months it was mentioned 11 times, all by staff, and nobody could defend it with a customer's words.
The tier is retired as a planned test. Sixty days later it is stamped "Nobody noticed", with just 4 mentions.
At the next quarterly review, the tally reads $7.8 million saved this year.
What it does
- Add or edit a catalogue item
- Defend an item with evidence
- Start a pre-registered retirement
- Send a customer notice
What you see
A catalogue of item cards, a quarterly retirement review with a running dollar tally, "Nobody noticed" verdict stamps and a savings ledger
What it moves
Dollars saved each year from retirements confirmed to draw no reaction from customers, and reversals avoided.
Built for
- Finance
- Operations
- Product & digital
