Autocomplete Confessions
The search box confesses what people really want from you.
The job
Collects what the public types into search about you and what your chatbot fails to answer, prices each gap in contacts, publishes the missing answer, and checks that contacts drop and your own page wins the search result.
The moment
Two search boxes type themselves out. The first shows what people search about the brand: its name, then "how do I cancel".
The second shows the same question coming from the chatbot's failed answers.
The card underneath shows no help pages on the topic, 1,900 contacts a month and $57,000 in cost.
Three weeks after a help article goes live, the company's own page is the top search result, and the share of cancellation questions resolved by AI has doubled.
What it does
- Recheck the rank
- Publish the article
- Draft the bot answer
- Record the published answer
What you see
Two self-typing search boxes with confession cards
What it moves
Contacts a month on these revealed questions and their cost, the help centre's search ranking for them, and the share of those questions resolved by AI.
Built for
- QA, training & knowledge
- Product & digital
- Frontline staff
