Paper Trail
Customer pain prints on the leader's desk; the tape's length measures the week.
The job
Put customer voice physically in front of a leader, one real sentence per rule crossed, so paper length each week becomes a felt measure that shrinks when fixes work, weighed against a second spool of verified fixes.
The moment
The CEO's white tape reaches 11 metres in the first week of peak season and he pins it along the boardroom wall. After the refund fix the next week's white tape is 40 centimetres, the gold spool is fatter than the white one for the first time, and its last slip reads fixed: refund in two days, thank you.
What it does
- Create or edit a print rule
- Print a test slip
- Assign an owner from a slip
- Unattended printing and WhatsApp slip stream
What you see
Physical thermal slips on two rolls (pain and gold fixes), or a WhatsApp slip stream, plus an in-app tape measure and archive
What it moves
Weekly pain-tape length in centimetres per theme and the gold-to-white ratio (verified fixes vs pain slips)
Built for
- Executives & leadership
- Branch, store & field managers
- CX leaders & VoC
