Cross-industryGame & play
Guess the Customer
The board guesses what customers said; the reveal shows who really knows them.
Listen
Reason
Act
Verify
Learn
Closes 5 of 5: Listen, Reason, Act, Verify, Learn
The job
Open the board or offsite by testing leaders' beliefs about customers against the data, turn the biggest surprise into a sealed, owned promise, and show next quarter whether it was kept.
The moment
Example, illustrative figures
The CEO confidently ranks pricing first. The reveal puts can't reach a human at three times the size, and the one quote everyone marked fake turns out to be real, with 2,300 customers saying the same thing. The chairman says then that's our quarter, and the promise is sealed on screen.
What it does
- Freeze the truth before the meeting
- Submit a guess
- Seal the owned issue
- Notify the owner
- Read the finale verbatim aloud
What you see
Draw-your-guess calibration quiz with a real-or-fake round and an animated reveal (board game)
What it moves
Board calibration score quarter over quarter, and the sealed board promise's verified Kept rate
Built for
- Executives & leadership
- CX leaders & VoC
- Marketing, brand & comms
