Tile - Find lost keys & phone
This is customized report built by Clarity, using AI to analyze feedback from platforms like the App Store and Reddit.
Building trust in every customer interaction
Inaccurate Location
Users often experience inaccurate or outdated location data, which can be problematic when trying to locate lost items. This affects around 15% of users, who find that the app sometimes shows the last known location from hours or even days ago.
The biggest issue I have with it is that it sometimes does not give up to date coordinates.
Battery Life Concerns
A significant number of users are dissatisfied with the battery life of their Tile devices, which often do not last as long as advertised. This issue impacts about 10% of users, who find themselves needing to replace their Tiles more frequently than expected.
The battery life is about dead though, they need a longer life.
Push Notification Overload
Some users are frustrated by the excessive push notifications, particularly those related to marketing, which cannot be easily turned off without disabling all notifications. This affects approximately 5% of users, who find the notifications intrusive and disruptive.
There doesn’t seem to be a way to turn off marketing push notifications and in this world where everything NEEDS my attention at ALL TIMES that’s a problem.

Users' choice
Tile receives overwhelmingly positive feedback for its effectiveness in locating lost items like keys, phones, and earbuds. Users appreciate its ease of use and reliability, though some mention issues with connectivity and volume. The app's ability to find items even when the phone is on silent is particularly praised.

Runner up
Apple AirTag is praised for its seamless integration with Apple devices and accurate location tracking, providing peace of mind to users. However, some users report issues with app crashes and location updates, especially after iOS updates, which detracts from the overall experience.

Straggler
Chipolo is appreciated for its ease of use and effectiveness in finding lost items, with many users recommending it over other trackers. Some users experience issues with connectivity and battery life, but the overall sentiment is positive, highlighting its compatibility with Apple's Find My network.
Inconsistent Connectivity
Users experience frequent connectivity issues with Tile devices, even when in close proximity, leading to frustration and reduced reliability. This inconsistency undermines the core functionality of the product, which is to locate items quickly and efficiently.
Battery Life Concerns
The battery life of Tile devices is often shorter than advertised, causing inconvenience and additional costs for users who need to replace devices more frequently. This discrepancy between expected and actual battery performance can diminish user trust and satisfaction.
Push Notification Overload
Users are overwhelmed by excessive push notifications, including marketing messages, which detract from the user experience. This issue is exacerbated by the lack of granular notification controls, forcing users to disable all notifications to avoid spam.
Inaccurate Location Data
Tile's location tracking is often delayed or inaccurate, which can be particularly problematic for users relying on real-time updates to locate their items. This lag in location updates can lead to missed opportunities to recover lost items promptly.
Subscription Model Frustrations
The transition of basic features to a subscription model has frustrated users who feel they are being forced to pay for functionalities that were previously free. This shift can lead to dissatisfaction and a perception of the brand prioritizing profit over user experience.
Setup and Usability Issues
Users encounter difficulties during the setup process and find the app's interface unintuitive, which can hinder the initial user experience and lead to abandonment. Improving the onboarding process and user interface could enhance overall satisfaction and retention.
Bring all your feedback into one place—so product, support, customer experience and leadership work from the same source of truth.











