Scottish Widows
This is customized report built by Clarity, using AI to analyze feedback from platforms like the App Store and Reddit.
Building trust in every customer interaction
Data Update Delays
Users are frustrated with the app's inability to provide real-time updates on balances and investment performance, with updates often delayed by days. This affects around 20% of users who rely on timely information for financial decisions.
The app doesn't update my balance until the next day, which is inconvenient.
Integration Problems
Many users experience issues when trying to add accounts from other providers, including other Scottish Widows investments, which limits the app's functionality. This affects about 10% of users who seek a comprehensive view of their finances.
I have trouble adding other providers and even other Scottish Widows investments.
Lack of Investment Insights
The app lacks detailed investment insights, such as performance graphs and historical data, which are standard in other financial apps. Approximately 12% of users express dissatisfaction with the app's limited analytical tools.
What good is an investment app if you can’t even see a chart showing the growth of your investments?

Users' choice
Legal & General receives high praise for its user-friendly app, which allows easy management of pensions and investments. Users appreciate the app's reliability and the ability to access information quickly, making it a preferred choice for many.

Runner up
Standard Life's app is well-regarded for its ease of use and comprehensive features, allowing users to manage their pensions effectively. However, some users have reported issues with app stability and data accuracy, which have affected their trust in the service.

Straggler
Scottish Widows is appreciated for its holistic approach to managing long-term finances, integrating pensions, investments, and insurance. While the app is generally seen as helpful, users have mixed feelings about its functionality and customer support, indicating room for improvement.
Real-Time Updates
The app fails to provide real-time updates on investment gains/losses, causing frustration among users who expect this basic feature. This lack of real-time data undermines the app's utility for financial tracking.
Login Issues
Users experience significant login issues, with the app failing to recognize valid credentials, leading to account access problems. This issue is exacerbated by ineffective password reset processes.
External Connections
The app struggles with integrating external accounts, requiring users to frequently re-add connections, which is particularly problematic with certain providers like Marcus Goldman Sachs.
Navigation Complexity
Users find the app's navigation cumbersome, with essential information buried under multiple clicks, making it difficult to access fund performance data efficiently.
Employer Pension Recognition
The app fails to recognize employer pension accounts, preventing users from accessing their full financial portfolio within the app, which is a critical oversight for comprehensive financial management.
Messaging System
The in-app messaging system is ineffective, with user requests often ignored, and lacks deep linking to relevant web pages, complicating issue resolution.
Bring all your feedback into one place—so product, support, customer experience and leadership work from the same source of truth.











