Scottish Widows

Scottish Widows

Scottish Widows

Scottish Widows

This is customized report built by Clarity, using AI to analyze feedback from platforms like the App Store and Reddit.

Building trust in every customer interaction

Top Insights

Top Insights

Top Insights

A weekly roundup of Users are frustrated with the app's inability to provide real-time updates on balances and investment performance, with updates often delayed by days. This affects around 20% of users who rely on timely information for financial decisions.'s key feedback

A weekly roundup of Users are frustrated with the app's inability to provide real-time updates on balances and investment performance, with updates often delayed by days. This affects around 20% of users who rely on timely information for financial decisions.'s key feedback

A weekly roundup of Users are frustrated with the app's inability to provide real-time updates on balances and investment performance, with updates often delayed by days. This affects around 20% of users who rely on timely information for financial decisions.'s key feedback

Login Issues

A significant number of users face difficulties logging into the app, with issues such as unrecognized emails and expired password reset links. Approximately 15% of users report these problems, which hinder their ability to access their accounts effectively.

I can't log in, and the reset password link times out, making it impossible to reset.

Login Issues

A significant number of users face difficulties logging into the app, with issues such as unrecognized emails and expired password reset links. Approximately 15% of users report these problems, which hinder their ability to access their accounts effectively.

I can't log in, and the reset password link times out, making it impossible to reset.

Login Issues

A significant number of users face difficulties logging into the app, with issues such as unrecognized emails and expired password reset links. Approximately 15% of users report these problems, which hinder their ability to access their accounts effectively.

I can't log in, and the reset password link times out, making it impossible to reset.

Data Update Delays

Users are frustrated with the app's inability to provide real-time updates on balances and investment performance, with updates often delayed by days. This affects around 20% of users who rely on timely information for financial decisions.

The app doesn't update my balance until the next day, which is inconvenient.

Data Update Delays

Users are frustrated with the app's inability to provide real-time updates on balances and investment performance, with updates often delayed by days. This affects around 20% of users who rely on timely information for financial decisions.

The app doesn't update my balance until the next day, which is inconvenient.

Data Update Delays

Users are frustrated with the app's inability to provide real-time updates on balances and investment performance, with updates often delayed by days. This affects around 20% of users who rely on timely information for financial decisions.

The app doesn't update my balance until the next day, which is inconvenient.

Integration Problems

Many users experience issues when trying to add accounts from other providers, including other Scottish Widows investments, which limits the app's functionality. This affects about 10% of users who seek a comprehensive view of their finances.

I have trouble adding other providers and even other Scottish Widows investments.

Integration Problems

Many users experience issues when trying to add accounts from other providers, including other Scottish Widows investments, which limits the app's functionality. This affects about 10% of users who seek a comprehensive view of their finances.

I have trouble adding other providers and even other Scottish Widows investments.

Integration Problems

Many users experience issues when trying to add accounts from other providers, including other Scottish Widows investments, which limits the app's functionality. This affects about 10% of users who seek a comprehensive view of their finances.

I have trouble adding other providers and even other Scottish Widows investments.

Lack of Investment Insights

The app lacks detailed investment insights, such as performance graphs and historical data, which are standard in other financial apps. Approximately 12% of users express dissatisfaction with the app's limited analytical tools.

What good is an investment app if you can’t even see a chart showing the growth of your investments?

Lack of Investment Insights

The app lacks detailed investment insights, such as performance graphs and historical data, which are standard in other financial apps. Approximately 12% of users express dissatisfaction with the app's limited analytical tools.

What good is an investment app if you can’t even see a chart showing the growth of your investments?

Lack of Investment Insights

The app lacks detailed investment insights, such as performance graphs and historical data, which are standard in other financial apps. Approximately 12% of users express dissatisfaction with the app's limited analytical tools.

What good is an investment app if you can’t even see a chart showing the growth of your investments?

Competitor Benchmark

A weekly roundup of Client

A weekly roundup of Client

Users' choice

Legal & General receives high praise for its user-friendly app, which allows easy management of pensions and investments. Users appreciate the app's reliability and the ability to access information quickly, making it a preferred choice for many.

Users' choice

Legal & General receives high praise for its user-friendly app, which allows easy management of pensions and investments. Users appreciate the app's reliability and the ability to access information quickly, making it a preferred choice for many.

Users' choice

Legal & General receives high praise for its user-friendly app, which allows easy management of pensions and investments. Users appreciate the app's reliability and the ability to access information quickly, making it a preferred choice for many.

Runner up

Standard Life's app is well-regarded for its ease of use and comprehensive features, allowing users to manage their pensions effectively. However, some users have reported issues with app stability and data accuracy, which have affected their trust in the service.

Runner up

Standard Life's app is well-regarded for its ease of use and comprehensive features, allowing users to manage their pensions effectively. However, some users have reported issues with app stability and data accuracy, which have affected their trust in the service.

Runner up

Standard Life's app is well-regarded for its ease of use and comprehensive features, allowing users to manage their pensions effectively. However, some users have reported issues with app stability and data accuracy, which have affected their trust in the service.

Straggler

Scottish Widows is appreciated for its holistic approach to managing long-term finances, integrating pensions, investments, and insurance. While the app is generally seen as helpful, users have mixed feelings about its functionality and customer support, indicating room for improvement.

Straggler

Scottish Widows is appreciated for its holistic approach to managing long-term finances, integrating pensions, investments, and insurance. While the app is generally seen as helpful, users have mixed feelings about its functionality and customer support, indicating room for improvement.

Straggler

Scottish Widows is appreciated for its holistic approach to managing long-term finances, integrating pensions, investments, and insurance. While the app is generally seen as helpful, users have mixed feelings about its functionality and customer support, indicating room for improvement.

Nuggets

Major highlights of the week

Nuggets

Major highlights of the week

Nuggets

Major highlights of the week

Real-Time Updates

The app fails to provide real-time updates on investment gains/losses, causing frustration among users who expect this basic feature. This lack of real-time data undermines the app's utility for financial tracking.

Login Issues

Users experience significant login issues, with the app failing to recognize valid credentials, leading to account access problems. This issue is exacerbated by ineffective password reset processes.

External Connections

The app struggles with integrating external accounts, requiring users to frequently re-add connections, which is particularly problematic with certain providers like Marcus Goldman Sachs.

Navigation Complexity

Users find the app's navigation cumbersome, with essential information buried under multiple clicks, making it difficult to access fund performance data efficiently.

Employer Pension Recognition

The app fails to recognize employer pension accounts, preventing users from accessing their full financial portfolio within the app, which is a critical oversight for comprehensive financial management.

Messaging System

The in-app messaging system is ineffective, with user requests often ignored, and lacks deep linking to relevant web pages, complicating issue resolution.

Your voice of customer, unified

Your voice of customer, unified

Bring all your feedback into one place—so product, support, customer experience and leadership work from the same source of truth.

Create experiences people remember for the right reasons

Chat with our team to talk through build vs. buy and how to level up your customer experience.

Create experiences people remember for the right reasons

Chat with our team to talk through build vs. buy and how to level up your customer experience.

Create experiences people remember for the right reasons

Chat with our team to talk through build vs. buy and how to level up your customer experience.

How leading brands use Clarity

How leading brands use Clarity

20 million

Monthly Customers

We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.

Alexandra Motto

Director of Product & Design Operations

“Clarity treats all of our unstructured customer feedback like true data. Their NLP models pick up on sentiment and sort it into categories. We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.”

20 million

Monthly Customers

We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.

Alexandra Motto

Director of Product & Design Operations

“Clarity treats all of our unstructured customer feedback like true data. Their NLP models pick up on sentiment and sort it into categories. We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.”

20 million

Monthly Customers

We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.

Alexandra Motto

Director of Product & Design Operations

“Clarity treats all of our unstructured customer feedback like true data. Their NLP models pick up on sentiment and sort it into categories. We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.”

126 million

global subscribers

126 million

global subscribers

126 million

global subscribers

700 million

weekly active customers

Chosen by OpenAI to surface insights from customer conversations securely.

700 million

weekly active customers

Chosen by OpenAI to surface insights from customer conversations securely.

700 million

weekly active customers

Chosen by OpenAI to surface insights from customer conversations securely.

Clarity cuts VoC analysis time by 55%, helping Minoan prioritize high-impact features fast

Jen Barwick

Head of Customer Experience

"Clarity helps us replace guesswork with real data from our feedback. I can go into product meetings with clear evidence"

Clarity cuts VoC analysis time by 55%, helping Minoan prioritize high-impact features fast

Jen Barwick

Head of Customer Experience

"Clarity helps us replace guesswork with real data from our feedback. I can go into product meetings with clear evidence"

Clarity cuts VoC analysis time by 55%, helping Minoan prioritize high-impact features fast

Jen Barwick

Head of Customer Experience

"Clarity helps us replace guesswork with real data from our feedback. I can go into product meetings with clear evidence"

70 million

weekly active customers

Turning rider and captain feedback into smarter everyday experiences

70 million

weekly active customers

Turning rider and captain feedback into smarter everyday experiences

70 million

weekly active customers

Turning rider and captain feedback into smarter everyday experiences

467,000

monthly customers

467,000

monthly customers

467,000

monthly customers