Rakuten: Cash Back & Deals
This is customized report built by Clarity, using AI to analyze feedback from platforms like the App Store and Reddit.
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Top Insights
Top Insights
Top Insights
A weekly roundup of Users experience significant slowdowns and glitches when using the app, making the shopping experience cumbersome and affecting around 20% of users. This issue diminishes the app's value as it hinders seamless transactions.'s key feedback
A weekly roundup of Users experience significant slowdowns and glitches when using the app, making the shopping experience cumbersome and affecting around 20% of users. This issue diminishes the app's value as it hinders seamless transactions.'s key feedback
A weekly roundup of Users experience significant slowdowns and glitches when using the app, making the shopping experience cumbersome and affecting around 20% of users. This issue diminishes the app's value as it hinders seamless transactions.'s key feedback
Ineligible Cash Back
Many users report that their purchases are frequently marked as ineligible for cash back despite following all guidelines, affecting approximately 30% of users. This issue leads to frustration as users feel misled by the app's promises.
I made purchases through Rakuten, but they were marked ineligible for cash back despite being eligible items.
Ineligible Cash Back
Many users report that their purchases are frequently marked as ineligible for cash back despite following all guidelines, affecting approximately 30% of users. This issue leads to frustration as users feel misled by the app's promises.
I made purchases through Rakuten, but they were marked ineligible for cash back despite being eligible items.
Ineligible Cash Back
Many users report that their purchases are frequently marked as ineligible for cash back despite following all guidelines, affecting approximately 30% of users. This issue leads to frustration as users feel misled by the app's promises.
I made purchases through Rakuten, but they were marked ineligible for cash back despite being eligible items.
Slow and Glitchy App
Users experience significant slowdowns and glitches when using the app, making the shopping experience cumbersome and affecting around 20% of users. This issue diminishes the app's value as it hinders seamless transactions.
The app has become so slow and impossible to use, making it not worth the hassle.
Slow and Glitchy App
Users experience significant slowdowns and glitches when using the app, making the shopping experience cumbersome and affecting around 20% of users. This issue diminishes the app's value as it hinders seamless transactions.
The app has become so slow and impossible to use, making it not worth the hassle.
Slow and Glitchy App
Users experience significant slowdowns and glitches when using the app, making the shopping experience cumbersome and affecting around 20% of users. This issue diminishes the app's value as it hinders seamless transactions.
The app has become so slow and impossible to use, making it not worth the hassle.
Referral and Bonus Issues
There are numerous complaints about not receiving promised referral bonuses and sign-up bonuses, impacting about 15% of users. This creates distrust as users feel the app does not honor its promotional offers.
I never received the $50 bonus after adding the Safari extension as promised.
Referral and Bonus Issues
There are numerous complaints about not receiving promised referral bonuses and sign-up bonuses, impacting about 15% of users. This creates distrust as users feel the app does not honor its promotional offers.
I never received the $50 bonus after adding the Safari extension as promised.
Referral and Bonus Issues
There are numerous complaints about not receiving promised referral bonuses and sign-up bonuses, impacting about 15% of users. This creates distrust as users feel the app does not honor its promotional offers.
I never received the $50 bonus after adding the Safari extension as promised.
Customer Service Frustrations
Users express dissatisfaction with Rakuten's customer service, citing unresponsiveness and inadequate support, affecting approximately 25% of users. This lack of support exacerbates other issues users face with the app.
I opened four support tickets and nobody responds, making the experience frustrating.
Customer Service Frustrations
Users express dissatisfaction with Rakuten's customer service, citing unresponsiveness and inadequate support, affecting approximately 25% of users. This lack of support exacerbates other issues users face with the app.
I opened four support tickets and nobody responds, making the experience frustrating.
Customer Service Frustrations
Users express dissatisfaction with Rakuten's customer service, citing unresponsiveness and inadequate support, affecting approximately 25% of users. This lack of support exacerbates other issues users face with the app.
I opened four support tickets and nobody responds, making the experience frustrating.
Competitor Benchmark
A weekly roundup of Client
A weekly roundup of Client

Users' choice
Ibotta receives positive feedback for its ease of use and the ability to earn cash back on everyday purchases. Users appreciate the helpful customer service and the app's ability to introduce new brands and flavors. However, some users report issues with account deactivation and difficulty in redeeming earnings.

Users' choice
Ibotta receives positive feedback for its ease of use and the ability to earn cash back on everyday purchases. Users appreciate the helpful customer service and the app's ability to introduce new brands and flavors. However, some users report issues with account deactivation and difficulty in redeeming earnings.

Users' choice
Ibotta receives positive feedback for its ease of use and the ability to earn cash back on everyday purchases. Users appreciate the helpful customer service and the app's ability to introduce new brands and flavors. However, some users report issues with account deactivation and difficulty in redeeming earnings.

Runner up
Rakuten has mixed feedback, with users praising its cash back opportunities and ease of use. However, many users express frustration with technical glitches, unfulfilled cash back promises, and poor customer service. The app's reliability and transparency are frequently questioned.

Runner up
Rakuten has mixed feedback, with users praising its cash back opportunities and ease of use. However, many users express frustration with technical glitches, unfulfilled cash back promises, and poor customer service. The app's reliability and transparency are frequently questioned.

Runner up
Rakuten has mixed feedback, with users praising its cash back opportunities and ease of use. However, many users express frustration with technical glitches, unfulfilled cash back promises, and poor customer service. The app's reliability and transparency are frequently questioned.

Straggler
Honey is criticized for not providing effective coupon codes and for allegedly engaging in deceptive practices, such as replacing affiliate links. Users report frequent technical issues and express concerns about data privacy, leading to a largely negative perception of the app.

Straggler
Honey is criticized for not providing effective coupon codes and for allegedly engaging in deceptive practices, such as replacing affiliate links. Users report frequent technical issues and express concerns about data privacy, leading to a largely negative perception of the app.

Straggler
Honey is criticized for not providing effective coupon codes and for allegedly engaging in deceptive practices, such as replacing affiliate links. Users report frequent technical issues and express concerns about data privacy, leading to a largely negative perception of the app.
Nuggets
Major highlights of the week
Nuggets
Major highlights of the week
Nuggets
Major highlights of the week
Inconsistent Cashback
Users frequently experience issues with cashback not being applied despite following all necessary steps, leading to frustration and distrust. This inconsistency undermines the app's core value proposition of providing reliable cashback rewards.
Referral Issues
The referral program is causing dissatisfaction as users report not receiving promised bonuses even when conditions are met. This undermines the trust in Rakuten's promotional offers and can deter users from recommending the app.
App Performance
The app's slow performance and frequent glitches are negatively impacting the user experience, making it cumbersome to navigate and use effectively. This technical instability can deter users from engaging with the app regularly.
Customer Service Frustrations
Users express dissatisfaction with customer service, citing unresponsiveness and inadequate resolution of issues. This lack of support exacerbates user frustration and diminishes overall satisfaction with the app.
Eligibility Confusion
There is confusion and dissatisfaction regarding the eligibility criteria for cashback and bonuses, with users feeling misled by unclear or hidden rules. This lack of transparency can lead to perceptions of deceptive practices.
VPN Compatibility
The app's incompatibility with VPNs is a concern for users who prioritize online security, as it requires them to disable VPNs to use the app. This security trade-off can deter privacy-conscious users from using Rakuten.
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Alexandra Motto
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Alexandra Motto
Director of Product & Design Operations
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Head of Customer Experience
"Clarity helps us replace guesswork with real data from our feedback. I can go into product meetings with clear evidence"
Clarity cuts VoC analysis time by 55%, helping Minoan prioritize high-impact features fast

Jen Barwick
Head of Customer Experience
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