PURE: Anonymous Dating App
This is customized report built by Clarity, using AI to analyze feedback from platforms like the App Store and Reddit.
Building trust in every customer interaction
Top Insights
Top Insights
Top Insights
A weekly roundup of Around 25% of users express dissatisfaction with the app's paywall, which requires payment to access basic features. This is seen as a barrier to trying out the app and evaluating its value before committing financially.'s key feedback
A weekly roundup of Around 25% of users express dissatisfaction with the app's paywall, which requires payment to access basic features. This is seen as a barrier to trying out the app and evaluating its value before committing financially.'s key feedback
A weekly roundup of Around 25% of users express dissatisfaction with the app's paywall, which requires payment to access basic features. This is seen as a barrier to trying out the app and evaluating its value before committing financially.'s key feedback
Unjust Banning
A significant number of users, approximately 30%, report being banned without clear reasons or explanations, leading to frustration and a sense of unfair treatment. This issue is exacerbated by the lack of an appeal process or clear communication from the support team.
I was banned immediately after creating my account without any explanation, which is frustrating and unfair.
Unjust Banning
A significant number of users, approximately 30%, report being banned without clear reasons or explanations, leading to frustration and a sense of unfair treatment. This issue is exacerbated by the lack of an appeal process or clear communication from the support team.
I was banned immediately after creating my account without any explanation, which is frustrating and unfair.
Unjust Banning
A significant number of users, approximately 30%, report being banned without clear reasons or explanations, leading to frustration and a sense of unfair treatment. This issue is exacerbated by the lack of an appeal process or clear communication from the support team.
I was banned immediately after creating my account without any explanation, which is frustrating and unfair.
Paywall Frustration
Around 25% of users express dissatisfaction with the app's paywall, which requires payment to access basic features. This is seen as a barrier to trying out the app and evaluating its value before committing financially.
I can't do anything on the app without paying, which is frustrating as I wanted to try it out first.
Paywall Frustration
Around 25% of users express dissatisfaction with the app's paywall, which requires payment to access basic features. This is seen as a barrier to trying out the app and evaluating its value before committing financially.
I can't do anything on the app without paying, which is frustrating as I wanted to try it out first.
Paywall Frustration
Around 25% of users express dissatisfaction with the app's paywall, which requires payment to access basic features. This is seen as a barrier to trying out the app and evaluating its value before committing financially.
I can't do anything on the app without paying, which is frustrating as I wanted to try it out first.
Fake Profiles
Approximately 20% of users are concerned about the prevalence of fake profiles, which diminishes the authenticity of interactions and leads to skepticism about the app's user base.
The app is filled with fake profiles, making it hard to trust any interactions.
Fake Profiles
Approximately 20% of users are concerned about the prevalence of fake profiles, which diminishes the authenticity of interactions and leads to skepticism about the app's user base.
The app is filled with fake profiles, making it hard to trust any interactions.
Fake Profiles
Approximately 20% of users are concerned about the prevalence of fake profiles, which diminishes the authenticity of interactions and leads to skepticism about the app's user base.
The app is filled with fake profiles, making it hard to trust any interactions.
Subscription Issues
About 15% of users report issues with subscriptions, including unexpected charges and difficulties in managing or canceling subscriptions, leading to financial frustration.
I was charged more than expected for a subscription, and it's difficult to manage or cancel it.
Subscription Issues
About 15% of users report issues with subscriptions, including unexpected charges and difficulties in managing or canceling subscriptions, leading to financial frustration.
I was charged more than expected for a subscription, and it's difficult to manage or cancel it.
Subscription Issues
About 15% of users report issues with subscriptions, including unexpected charges and difficulties in managing or canceling subscriptions, leading to financial frustration.
I was charged more than expected for a subscription, and it's difficult to manage or cancel it.
Competitor Benchmark
A weekly roundup of Client
A weekly roundup of Client

Users' choice
Feeld receives mixed feedback, with users appreciating its unique concept and inclusivity but criticizing its buggy interface and paywall for basic features. Many users express frustration over technical issues and the app's inability to deliver a seamless experience.

Users' choice
Feeld receives mixed feedback, with users appreciating its unique concept and inclusivity but criticizing its buggy interface and paywall for basic features. Many users express frustration over technical issues and the app's inability to deliver a seamless experience.

Users' choice
Feeld receives mixed feedback, with users appreciating its unique concept and inclusivity but criticizing its buggy interface and paywall for basic features. Many users express frustration over technical issues and the app's inability to deliver a seamless experience.

Runner up
Grindr is heavily criticized for being overrun with spam and fake profiles, with users expressing dissatisfaction over the app's paywalls and intrusive ads. Despite its popularity, many users feel the app has declined in quality and is no longer a safe or effective platform for genuine connections.

Runner up
Grindr is heavily criticized for being overrun with spam and fake profiles, with users expressing dissatisfaction over the app's paywalls and intrusive ads. Despite its popularity, many users feel the app has declined in quality and is no longer a safe or effective platform for genuine connections.

Runner up
Grindr is heavily criticized for being overrun with spam and fake profiles, with users expressing dissatisfaction over the app's paywalls and intrusive ads. Despite its popularity, many users feel the app has declined in quality and is no longer a safe or effective platform for genuine connections.

Straggler
PURE receives mixed feedback, with users appreciating its privacy features and unique approach to dating but expressing frustration over frequent bans and the prevalence of fake profiles. Many users feel the app's paywall is too restrictive, limiting the ability to explore its features without a subscription.

Straggler
PURE receives mixed feedback, with users appreciating its privacy features and unique approach to dating but expressing frustration over frequent bans and the prevalence of fake profiles. Many users feel the app's paywall is too restrictive, limiting the ability to explore its features without a subscription.

Straggler
PURE receives mixed feedback, with users appreciating its privacy features and unique approach to dating but expressing frustration over frequent bans and the prevalence of fake profiles. Many users feel the app's paywall is too restrictive, limiting the ability to explore its features without a subscription.
Nuggets
Major highlights of the week
Nuggets
Major highlights of the week
Nuggets
Major highlights of the week
Unjust Bans
Users are experiencing account bans without clear explanations or opportunities to appeal, leading to frustration and confusion about the app's moderation policies.
Fake Profiles
There is a significant presence of fake profiles, which diminishes the authenticity of interactions and raises concerns about the app's user verification processes.
Gender Pay Disparity
The app's monetization strategy appears to disproportionately target male users, requiring them to pay for features that are free for female users, leading to perceptions of unfairness.
Subscription Confusion
Users are confused and frustrated by unexpected charges and unclear subscription terms, which are not adequately communicated within the app.
Poor Customer Support
The customer support team is perceived as unhelpful and dismissive, failing to provide satisfactory resolutions to user issues, particularly regarding bans and billing disputes.
Limited Free Access
The app offers very limited functionality without a paid subscription, which discourages users from trying the app before committing financially.
Your voice of customer, unified
Your voice of customer, unified
Bring all your feedback into one place—so product, support, customer experience and leadership work from the same source of truth.





Create experiences people remember for the right reasons
Chat with our team to talk through build vs. buy and how to level up your customer experience.

Create experiences people remember for the right reasons
Chat with our team to talk through build vs. buy and how to level up your customer experience.

Create experiences people remember for the right reasons
Chat with our team to talk through build vs. buy and how to level up your customer experience.
How leading brands use Clarity
How leading brands use Clarity
20 million
Monthly Customers
We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.


Alexandra Motto
Director of Product & Design Operations
“Clarity treats all of our unstructured customer feedback like true data. Their NLP models pick up on sentiment and sort it into categories. We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.”
20 million
Monthly Customers
We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.


Alexandra Motto
Director of Product & Design Operations
“Clarity treats all of our unstructured customer feedback like true data. Their NLP models pick up on sentiment and sort it into categories. We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.”
20 million
Monthly Customers
We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.


Alexandra Motto
Director of Product & Design Operations
“Clarity treats all of our unstructured customer feedback like true data. Their NLP models pick up on sentiment and sort it into categories. We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.”
126 million
global subscribers
126 million
global subscribers
126 million
global subscribers

700 million
weekly active customers
Chosen by OpenAI to surface insights from customer conversations securely.

700 million
weekly active customers
Chosen by OpenAI to surface insights from customer conversations securely.

700 million
weekly active customers
Chosen by OpenAI to surface insights from customer conversations securely.
Clarity cuts VoC analysis time by 55%, helping Minoan prioritize high-impact features fast

Jen Barwick
Head of Customer Experience
"Clarity helps us replace guesswork with real data from our feedback. I can go into product meetings with clear evidence"
Clarity cuts VoC analysis time by 55%, helping Minoan prioritize high-impact features fast

Jen Barwick
Head of Customer Experience
"Clarity helps us replace guesswork with real data from our feedback. I can go into product meetings with clear evidence"
Clarity cuts VoC analysis time by 55%, helping Minoan prioritize high-impact features fast

Jen Barwick
Head of Customer Experience
"Clarity helps us replace guesswork with real data from our feedback. I can go into product meetings with clear evidence"

70 million
weekly active customers
Turning rider and captain feedback into smarter everyday experiences

70 million
weekly active customers
Turning rider and captain feedback into smarter everyday experiences

70 million
weekly active customers
Turning rider and captain feedback into smarter everyday experiences
467,000
monthly customers
467,000
monthly customers
467,000
monthly customers
System normal
System normal
System normal


