NS&I
This is customized report built by Clarity, using AI to analyze feedback from platforms like the App Store and Reddit.
Building trust in every customer interaction
Top Insights
Top Insights
Top Insights
A weekly roundup of Many users find the app's functionality lacking, as it primarily allows balance checks without enabling transactions like adding or withdrawing funds. This limitation affects around 25% of users who expect more comprehensive banking features.'s key feedback
A weekly roundup of Many users find the app's functionality lacking, as it primarily allows balance checks without enabling transactions like adding or withdrawing funds. This limitation affects around 25% of users who expect more comprehensive banking features.'s key feedback
A weekly roundup of Many users find the app's functionality lacking, as it primarily allows balance checks without enabling transactions like adding or withdrawing funds. This limitation affects around 25% of users who expect more comprehensive banking features.'s key feedback
Login Issues
A significant number of users experience persistent login problems, with the app often failing to load past the initial screen or repeatedly timing out. Approximately 30% of users report being unable to access their accounts due to these issues.
The app just shows the opening logo repeatedly and won't let me log in.
Login Issues
A significant number of users experience persistent login problems, with the app often failing to load past the initial screen or repeatedly timing out. Approximately 30% of users report being unable to access their accounts due to these issues.
The app just shows the opening logo repeatedly and won't let me log in.
Login Issues
A significant number of users experience persistent login problems, with the app often failing to load past the initial screen or repeatedly timing out. Approximately 30% of users report being unable to access their accounts due to these issues.
The app just shows the opening logo repeatedly and won't let me log in.
Limited Functionality
Many users find the app's functionality lacking, as it primarily allows balance checks without enabling transactions like adding or withdrawing funds. This limitation affects around 25% of users who expect more comprehensive banking features.
I can't use the app to withdraw or add funds, making it nearly pointless.
Limited Functionality
Many users find the app's functionality lacking, as it primarily allows balance checks without enabling transactions like adding or withdrawing funds. This limitation affects around 25% of users who expect more comprehensive banking features.
I can't use the app to withdraw or add funds, making it nearly pointless.
Limited Functionality
Many users find the app's functionality lacking, as it primarily allows balance checks without enabling transactions like adding or withdrawing funds. This limitation affects around 25% of users who expect more comprehensive banking features.
I can't use the app to withdraw or add funds, making it nearly pointless.
Transaction Barriers
Users are frustrated by the inability to easily add money to their accounts through the app, often being redirected to use external banking services. This issue impacts about 20% of users who find the process cumbersome.
It's impossible to add cash directly through the app; they tell you to go to your bank.
Transaction Barriers
Users are frustrated by the inability to easily add money to their accounts through the app, often being redirected to use external banking services. This issue impacts about 20% of users who find the process cumbersome.
It's impossible to add cash directly through the app; they tell you to go to your bank.
Transaction Barriers
Users are frustrated by the inability to easily add money to their accounts through the app, often being redirected to use external banking services. This issue impacts about 20% of users who find the process cumbersome.
It's impossible to add cash directly through the app; they tell you to go to your bank.
App Stability
The app is described as glitchy and unstable, with frequent crashes and errors that disrupt user experience. Approximately 15% of users report these technical issues, which hinder their ability to use the app effectively.
The app crashes constantly and is very glitchy, making it unusable.
App Stability
The app is described as glitchy and unstable, with frequent crashes and errors that disrupt user experience. Approximately 15% of users report these technical issues, which hinder their ability to use the app effectively.
The app crashes constantly and is very glitchy, making it unusable.
App Stability
The app is described as glitchy and unstable, with frequent crashes and errors that disrupt user experience. Approximately 15% of users report these technical issues, which hinder their ability to use the app effectively.
The app crashes constantly and is very glitchy, making it unusable.
Competitor Benchmark
A weekly roundup of Client
A weekly roundup of Client
Users' choice
Atom Bank receives high praise for its user-friendly interface, competitive interest rates, and efficient customer service. Users appreciate the ease of setting up accounts and the quick resolution of issues, although some express concerns about the lack of open banking support.
Users' choice
Atom Bank receives high praise for its user-friendly interface, competitive interest rates, and efficient customer service. Users appreciate the ease of setting up accounts and the quick resolution of issues, although some express concerns about the lack of open banking support.
Users' choice
Atom Bank receives high praise for its user-friendly interface, competitive interest rates, and efficient customer service. Users appreciate the ease of setting up accounts and the quick resolution of issues, although some express concerns about the lack of open banking support.
Runner up
NS&I receives mixed feedback, with users appreciating the app's ability to display account information and prize history. However, many users criticize its limited functionality, frequent technical issues, and the inability to perform basic banking tasks like fund transfers directly through the app.
Runner up
NS&I receives mixed feedback, with users appreciating the app's ability to display account information and prize history. However, many users criticize its limited functionality, frequent technical issues, and the inability to perform basic banking tasks like fund transfers directly through the app.
Runner up
NS&I receives mixed feedback, with users appreciating the app's ability to display account information and prize history. However, many users criticize its limited functionality, frequent technical issues, and the inability to perform basic banking tasks like fund transfers directly through the app.
Straggler
Marcus by Goldman Sachs is generally well-received for its competitive interest rates and straightforward app design. However, recent updates have caused compatibility issues with older devices, leading to frustration among users who are unable to access their accounts without upgrading their hardware.
Straggler
Marcus by Goldman Sachs is generally well-received for its competitive interest rates and straightforward app design. However, recent updates have caused compatibility issues with older devices, leading to frustration among users who are unable to access their accounts without upgrading their hardware.
Straggler
Marcus by Goldman Sachs is generally well-received for its competitive interest rates and straightforward app design. However, recent updates have caused compatibility issues with older devices, leading to frustration among users who are unable to access their accounts without upgrading their hardware.
Nuggets
Major highlights of the week
Nuggets
Major highlights of the week
Nuggets
Major highlights of the week
Login Failures
Users experience persistent login issues, with the app often stuck on the loading screen or repeatedly displaying error messages, preventing access to accounts.
Limited Functionality
The app lacks essential banking features such as the ability to add or withdraw funds, forcing users to rely on the website for these basic transactions.
Setup Barriers
Initial setup is cumbersome, with some users unable to proceed past the introductory screens due to unresponsive buttons or unrecognized inputs.
Message Access
The app does not provide access to secure messages, requiring users to log in via a web browser to view important communications.
Inconsistent Performance
The app's performance is erratic, with some users experiencing functionality only intermittently, leading to frustration and reliance on alternative methods.
Customer Support Issues
Users report poor customer service experiences, with slow responses and unresolved issues, particularly concerning account access and app functionality.
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We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.
Alexandra Motto
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“Clarity treats all of our unstructured customer feedback like true data. Their NLP models pick up on sentiment and sort it into categories. We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.”
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We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.
Alexandra Motto
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“Clarity treats all of our unstructured customer feedback like true data. Their NLP models pick up on sentiment and sort it into categories. We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.”
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"Clarity helps us replace guesswork with real data from our feedback. I can go into product meetings with clear evidence"
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System normal
System normal
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