NordicTrack
This is customized report built by Clarity, using AI to analyze feedback from platforms like the App Store and Reddit.
Building trust in every customer interaction
Top Insights
Top Insights
Top Insights
A weekly roundup of NordicTrack's key feedback
A weekly roundup of NordicTrack's key feedback
A weekly roundup of NordicTrack's key feedback
App Crashes
A significant number of users report that the app frequently crashes or freezes, requiring them to delete and reinstall it to function properly. This issue affects approximately 20% of users, causing frustration and interrupting workout routines.
I have to delete and reinstall the app every time I want to use it.
App Crashes
A significant number of users report that the app frequently crashes or freezes, requiring them to delete and reinstall it to function properly. This issue affects approximately 20% of users, causing frustration and interrupting workout routines.
I have to delete and reinstall the app every time I want to use it.
App Crashes
A significant number of users report that the app frequently crashes or freezes, requiring them to delete and reinstall it to function properly. This issue affects approximately 20% of users, causing frustration and interrupting workout routines.
I have to delete and reinstall the app every time I want to use it.
Connectivity Issues
Users experience problems with the app not connecting to their equipment, such as treadmills or bikes, which diminishes the value of their subscription. This issue affects around 15% of users, leading to dissatisfaction with the app's integration capabilities.
The app doesn't pair with my treadmill, making it useless for my workouts.
Connectivity Issues
Users experience problems with the app not connecting to their equipment, such as treadmills or bikes, which diminishes the value of their subscription. This issue affects around 15% of users, leading to dissatisfaction with the app's integration capabilities.
The app doesn't pair with my treadmill, making it useless for my workouts.
Connectivity Issues
Users experience problems with the app not connecting to their equipment, such as treadmills or bikes, which diminishes the value of their subscription. This issue affects around 15% of users, leading to dissatisfaction with the app's integration capabilities.
The app doesn't pair with my treadmill, making it useless for my workouts.
Subscription Limitations
Some users are frustrated by the need for a subscription to access most workouts, feeling that the cost is too high for the limited access provided without it. This affects about 10% of users who are looking for more value from their subscription.
I need a subscription for everything; please lower the amount of workouts that need it.
Subscription Limitations
Some users are frustrated by the need for a subscription to access most workouts, feeling that the cost is too high for the limited access provided without it. This affects about 10% of users who are looking for more value from their subscription.
I need a subscription for everything; please lower the amount of workouts that need it.
Subscription Limitations
Some users are frustrated by the need for a subscription to access most workouts, feeling that the cost is too high for the limited access provided without it. This affects about 10% of users who are looking for more value from their subscription.
I need a subscription for everything; please lower the amount of workouts that need it.
Poor Customer Support
Users report difficulties in reaching customer support, with long wait times and unhelpful responses, which affects their ability to resolve issues. Approximately 5% of users express dissatisfaction with the support experience.
I've tried contacting support multiple times, but I'm left on hold for hours without resolution.
Poor Customer Support
Users report difficulties in reaching customer support, with long wait times and unhelpful responses, which affects their ability to resolve issues. Approximately 5% of users express dissatisfaction with the support experience.
I've tried contacting support multiple times, but I'm left on hold for hours without resolution.
Poor Customer Support
Users report difficulties in reaching customer support, with long wait times and unhelpful responses, which affects their ability to resolve issues. Approximately 5% of users express dissatisfaction with the support experience.
I've tried contacting support multiple times, but I'm left on hold for hours without resolution.
Competitor Benchmark
A weekly roundup of Client
A weekly roundup of Client

Users' choice
Peloton receives high praise for its engaging instructors and variety of classes, though users express frustration with app glitches, connectivity issues, and frequent price increases.

Users' choice
Peloton receives high praise for its engaging instructors and variety of classes, though users express frustration with app glitches, connectivity issues, and frequent price increases.

Users' choice
Peloton receives high praise for its engaging instructors and variety of classes, though users express frustration with app glitches, connectivity issues, and frequent price increases.

Runner up
Zwift is appreciated for its immersive and gamified cycling experience, but users criticize its frequent updates, connectivity issues, and rising subscription costs.

Runner up
Zwift is appreciated for its immersive and gamified cycling experience, but users criticize its frequent updates, connectivity issues, and rising subscription costs.

Runner up
Zwift is appreciated for its immersive and gamified cycling experience, but users criticize its frequent updates, connectivity issues, and rising subscription costs.

Straggler
NordicTrack's iFIT app is praised for its diverse workout options and engaging trainers, but users report frequent app crashes, connectivity issues, and dissatisfaction with recent updates.

Straggler
NordicTrack's iFIT app is praised for its diverse workout options and engaging trainers, but users report frequent app crashes, connectivity issues, and dissatisfaction with recent updates.

Straggler
NordicTrack's iFIT app is praised for its diverse workout options and engaging trainers, but users report frequent app crashes, connectivity issues, and dissatisfaction with recent updates.
Nuggets
Major highlights of the week
Nuggets
Major highlights of the week
Nuggets
Major highlights of the week
Frequent Crashes
The app frequently crashes or freezes, requiring users to delete and reinstall it to function properly. This disrupts the user experience and diminishes the app's reliability.
Connectivity Issues
Users experience persistent connectivity problems between the app and NordicTrack equipment, leading to frustration and an inability to fully utilize paid features. This undermines the app's value proposition as an integrated fitness solution.
Subscription Frustrations
The requirement for a subscription to access most workouts is seen as excessive, especially for users who have already invested in NordicTrack equipment. This creates a barrier to entry and dissatisfaction with the pricing model.
Support Inefficiencies
Customer support is difficult to reach and unhelpful, with users experiencing long wait times and unresolved issues. This lack of effective support diminishes user trust and satisfaction.
Data Sync Failures
The app fails to sync workout data with Apple Health and other devices, despite correct settings. This hinders users' ability to track their fitness progress accurately.
Search and Filter Limitations
The app's search and filter functionalities are inadequate, making it difficult for users to find specific workouts. This limits the app's usability and user satisfaction.
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Alexandra Motto
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20 million
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We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.


Alexandra Motto
Director of Product & Design Operations
“Clarity treats all of our unstructured customer feedback like true data. Their NLP models pick up on sentiment and sort it into categories. We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.”
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