first direct
This is customized report built by Clarity, using AI to analyze feedback from platforms like the App Store and Reddit.
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Top Insights
Top Insights
Top Insights
A weekly roundup of Users are frustrated by the inability to copy and paste payee details, which increases the risk of errors when entering information manually. This issue affects around 5% of users who find it inconvenient and error-prone.'s key feedback
A weekly roundup of Users are frustrated by the inability to copy and paste payee details, which increases the risk of errors when entering information manually. This issue affects around 5% of users who find it inconvenient and error-prone.'s key feedback
A weekly roundup of Users are frustrated by the inability to copy and paste payee details, which increases the risk of errors when entering information manually. This issue affects around 5% of users who find it inconvenient and error-prone.'s key feedback
Interface Complexity
A significant number of users find the app's interface cumbersome, with too many menus and screens required to perform simple tasks. Approximately 10% of users express frustration with the app's navigation compared to more streamlined competitors like Monzo.
The app is bogged down with too many menus, making simple tasks unnecessarily complicated.
Interface Complexity
A significant number of users find the app's interface cumbersome, with too many menus and screens required to perform simple tasks. Approximately 10% of users express frustration with the app's navigation compared to more streamlined competitors like Monzo.
The app is bogged down with too many menus, making simple tasks unnecessarily complicated.
Interface Complexity
A significant number of users find the app's interface cumbersome, with too many menus and screens required to perform simple tasks. Approximately 10% of users express frustration with the app's navigation compared to more streamlined competitors like Monzo.
The app is bogged down with too many menus, making simple tasks unnecessarily complicated.
Copy-Paste Limitation
Users are frustrated by the inability to copy and paste payee details, which increases the risk of errors when entering information manually. This issue affects around 5% of users who find it inconvenient and error-prone.
I can't copy and paste account numbers, which makes entering details manually prone to mistakes.
Copy-Paste Limitation
Users are frustrated by the inability to copy and paste payee details, which increases the risk of errors when entering information manually. This issue affects around 5% of users who find it inconvenient and error-prone.
I can't copy and paste account numbers, which makes entering details manually prone to mistakes.
Copy-Paste Limitation
Users are frustrated by the inability to copy and paste payee details, which increases the risk of errors when entering information manually. This issue affects around 5% of users who find it inconvenient and error-prone.
I can't copy and paste account numbers, which makes entering details manually prone to mistakes.
Activation Process Issues
The app's activation process is overly complex, involving multiple steps and different types of passwords, which confuses users. About 5% of users report difficulties with activation, leading to negative experiences.
Activating the app is a nightmare with too many steps and different passwords to remember.
Activation Process Issues
The app's activation process is overly complex, involving multiple steps and different types of passwords, which confuses users. About 5% of users report difficulties with activation, leading to negative experiences.
Activating the app is a nightmare with too many steps and different passwords to remember.
Activation Process Issues
The app's activation process is overly complex, involving multiple steps and different types of passwords, which confuses users. About 5% of users report difficulties with activation, leading to negative experiences.
Activating the app is a nightmare with too many steps and different passwords to remember.
Unwanted Advertisements
Some users are annoyed by frequent advertisements and special offers from other retailers when logging into the app, which they find intrusive. This issue affects approximately 3% of users who expect a more focused banking experience.
I didn't sign up for ads; this is supposed to be a banking app, not a platform for special offers.
Unwanted Advertisements
Some users are annoyed by frequent advertisements and special offers from other retailers when logging into the app, which they find intrusive. This issue affects approximately 3% of users who expect a more focused banking experience.
I didn't sign up for ads; this is supposed to be a banking app, not a platform for special offers.
Unwanted Advertisements
Some users are annoyed by frequent advertisements and special offers from other retailers when logging into the app, which they find intrusive. This issue affects approximately 3% of users who expect a more focused banking experience.
I didn't sign up for ads; this is supposed to be a banking app, not a platform for special offers.
Competitor Benchmark
A weekly roundup of Client
A weekly roundup of Client

Users' choice
Monzo receives high praise for its user-friendly interface, innovative features like early access to funds, and excellent customer service. However, some users report issues with account closures and app glitches, which can be frustrating.

Users' choice
Monzo receives high praise for its user-friendly interface, innovative features like early access to funds, and excellent customer service. However, some users report issues with account closures and app glitches, which can be frustrating.

Users' choice
Monzo receives high praise for its user-friendly interface, innovative features like early access to funds, and excellent customer service. However, some users report issues with account closures and app glitches, which can be frustrating.

Runner up
First Direct is highly regarded for its exceptional customer service and easy-to-use app, with many long-term customers expressing satisfaction. However, some users experience issues with app functionality and customer service, leading to mixed reviews.

Runner up
First Direct is highly regarded for its exceptional customer service and easy-to-use app, with many long-term customers expressing satisfaction. However, some users experience issues with app functionality and customer service, leading to mixed reviews.

Runner up
First Direct is highly regarded for its exceptional customer service and easy-to-use app, with many long-term customers expressing satisfaction. However, some users experience issues with app functionality and customer service, leading to mixed reviews.

Straggler
Revolut is praised for its modern banking features, ease of use, and efficient customer service. Users appreciate the app's multi-currency capabilities and investment options, although some report occasional account restrictions.

Straggler
Revolut is praised for its modern banking features, ease of use, and efficient customer service. Users appreciate the app's multi-currency capabilities and investment options, although some report occasional account restrictions.

Straggler
Revolut is praised for its modern banking features, ease of use, and efficient customer service. Users appreciate the app's multi-currency capabilities and investment options, although some report occasional account restrictions.
Nuggets
Major highlights of the week
Nuggets
Major highlights of the week
Nuggets
Major highlights of the week
Bonus Payment Issues
Customers are frustrated with the misleading information regarding bonus payments, leading to dissatisfaction and regret over switching from other banks. This issue highlights a gap in communication and transparency that needs addressing.
Copy-Paste Limitation
The inability to paste payee details into the app increases the risk of errors and complicates the payment process, especially for large transactions. This limitation is a significant usability flaw that needs urgent attention.
Complex Navigation
The app's navigation is cumbersome, requiring users to go through multiple menus for simple tasks, which detracts from the overall user experience. Streamlining the interface could enhance usability and align with modern banking standards.
Intrusive Advertising
Users are annoyed by frequent advertisements upon logging in, which detracts from the app's primary function as a banking tool. This issue suggests a need to reassess the balance between promotional content and user experience.
Savings Account Restrictions
Transferring money between accounts is problematic, particularly when moving funds to savings accounts, causing frustration and potential customer attrition. Addressing these transfer limitations could improve customer retention.
App Crashes
Frequent app crashes disrupt the user experience, despite attempts to resolve the issue through updates and device changes. This persistent problem indicates a need for technical improvements to ensure app stability.
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We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.


Alexandra Motto
Director of Product & Design Operations
“Clarity treats all of our unstructured customer feedback like true data. Their NLP models pick up on sentiment and sort it into categories. We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.”
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We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.


Alexandra Motto
Director of Product & Design Operations
“Clarity treats all of our unstructured customer feedback like true data. Their NLP models pick up on sentiment and sort it into categories. We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.”
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"Clarity helps us replace guesswork with real data from our feedback. I can go into product meetings with clear evidence"
Clarity cuts VoC analysis time by 55%, helping Minoan prioritize high-impact features fast

Jen Barwick
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