Emma - Budget Planner Tracker
This is customized report built by Clarity, using AI to analyze feedback from platforms like the App Store and Reddit.
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Top Insights
Top Insights
Top Insights
A weekly roundup of Around 25% of users express dissatisfaction with the app's paywall, which restricts access to essential features unless a subscription is purchased. This limitation is seen as a barrier to fully utilizing the app's capabilities.'s key feedback
A weekly roundup of Around 25% of users express dissatisfaction with the app's paywall, which restricts access to essential features unless a subscription is purchased. This limitation is seen as a barrier to fully utilizing the app's capabilities.'s key feedback
A weekly roundup of Around 25% of users express dissatisfaction with the app's paywall, which restricts access to essential features unless a subscription is purchased. This limitation is seen as a barrier to fully utilizing the app's capabilities.'s key feedback
Subscription Cancellation Issues
A significant number of users, approximately 30%, report difficulties in canceling subscriptions, often leading to unexpected charges. The process is described as cumbersome and not straightforward, causing frustration and financial inconvenience.
The app makes it unnecessarily difficult to cancel subscriptions, leading to unexpected charges.
Subscription Cancellation Issues
A significant number of users, approximately 30%, report difficulties in canceling subscriptions, often leading to unexpected charges. The process is described as cumbersome and not straightforward, causing frustration and financial inconvenience.
The app makes it unnecessarily difficult to cancel subscriptions, leading to unexpected charges.
Subscription Cancellation Issues
A significant number of users, approximately 30%, report difficulties in canceling subscriptions, often leading to unexpected charges. The process is described as cumbersome and not straightforward, causing frustration and financial inconvenience.
The app makes it unnecessarily difficult to cancel subscriptions, leading to unexpected charges.
Paywall Frustrations
Around 25% of users express dissatisfaction with the app's paywall, which restricts access to essential features unless a subscription is purchased. This limitation is seen as a barrier to fully utilizing the app's capabilities.
Most valuable features are locked behind a paywall, making the app less useful without a subscription.
Paywall Frustrations
Around 25% of users express dissatisfaction with the app's paywall, which restricts access to essential features unless a subscription is purchased. This limitation is seen as a barrier to fully utilizing the app's capabilities.
Most valuable features are locked behind a paywall, making the app less useful without a subscription.
Paywall Frustrations
Around 25% of users express dissatisfaction with the app's paywall, which restricts access to essential features unless a subscription is purchased. This limitation is seen as a barrier to fully utilizing the app's capabilities.
Most valuable features are locked behind a paywall, making the app less useful without a subscription.
Customer Support Delays
Approximately 20% of users experience slow or unresponsive customer support, which exacerbates issues when they arise. This lack of timely assistance leads to increased user frustration and dissatisfaction.
Customer support is unhelpful and slow, making it difficult to resolve issues promptly.
Customer Support Delays
Approximately 20% of users experience slow or unresponsive customer support, which exacerbates issues when they arise. This lack of timely assistance leads to increased user frustration and dissatisfaction.
Customer support is unhelpful and slow, making it difficult to resolve issues promptly.
Customer Support Delays
Approximately 20% of users experience slow or unresponsive customer support, which exacerbates issues when they arise. This lack of timely assistance leads to increased user frustration and dissatisfaction.
Customer support is unhelpful and slow, making it difficult to resolve issues promptly.
Misleading Subscription Tracking
About 15% of users find the app's subscription tracking feature unreliable, as it fails to detect all active subscriptions. This inconsistency undermines trust in the app's ability to manage finances effectively.
The app failed to detect several of my subscriptions, making it unreliable for tracking expenses.
Misleading Subscription Tracking
About 15% of users find the app's subscription tracking feature unreliable, as it fails to detect all active subscriptions. This inconsistency undermines trust in the app's ability to manage finances effectively.
The app failed to detect several of my subscriptions, making it unreliable for tracking expenses.
Misleading Subscription Tracking
About 15% of users find the app's subscription tracking feature unreliable, as it fails to detect all active subscriptions. This inconsistency undermines trust in the app's ability to manage finances effectively.
The app failed to detect several of my subscriptions, making it unreliable for tracking expenses.
Competitor Benchmark
A weekly roundup of Client
A weekly roundup of Client

Users' choice
YNAB receives mixed feedback, with many users praising its transformative impact on personal finances and its comprehensive budgeting tools. However, recent updates have frustrated long-time users due to increased complexity and higher subscription costs, leading some to seek alternatives.

Users' choice
YNAB receives mixed feedback, with many users praising its transformative impact on personal finances and its comprehensive budgeting tools. However, recent updates have frustrated long-time users due to increased complexity and higher subscription costs, leading some to seek alternatives.

Users' choice
YNAB receives mixed feedback, with many users praising its transformative impact on personal finances and its comprehensive budgeting tools. However, recent updates have frustrated long-time users due to increased complexity and higher subscription costs, leading some to seek alternatives.

Runner up
PocketGuard is appreciated for its intuitive design and effective expense tracking, helping users gain a clear overview of their spending. The app's savings tutorial and generous trial period are also well-received, though some users may find the need to purchase the app after the trial a downside.

Runner up
PocketGuard is appreciated for its intuitive design and effective expense tracking, helping users gain a clear overview of their spending. The app's savings tutorial and generous trial period are also well-received, though some users may find the need to purchase the app after the trial a downside.

Runner up
PocketGuard is appreciated for its intuitive design and effective expense tracking, helping users gain a clear overview of their spending. The app's savings tutorial and generous trial period are also well-received, though some users may find the need to purchase the app after the trial a downside.

Straggler
Emma receives mixed reviews, with users appreciating its comprehensive financial tracking and user-friendly interface. However, many express frustration over its high subscription costs and difficulties in canceling subscriptions, which detracts from its overall appeal.

Straggler
Emma receives mixed reviews, with users appreciating its comprehensive financial tracking and user-friendly interface. However, many express frustration over its high subscription costs and difficulties in canceling subscriptions, which detracts from its overall appeal.

Straggler
Emma receives mixed reviews, with users appreciating its comprehensive financial tracking and user-friendly interface. However, many express frustration over its high subscription costs and difficulties in canceling subscriptions, which detracts from its overall appeal.
Nuggets
Major highlights of the week
Nuggets
Major highlights of the week
Nuggets
Major highlights of the week
Subscription Cancellation Issues
Users face significant challenges when attempting to cancel subscriptions, often encountering hidden processes and unresponsive support, leading to unauthorized charges. This creates a negative user experience and damages trust in the app's financial management capabilities.
Misleading Free Trial
The app's free trial is perceived as misleading, with users unexpectedly charged for annual subscriptions without clear notice or permission, causing financial distress. This practice undermines the app's credibility as a tool for financial responsibility.
Limited Free Features
The app restricts access to essential features behind a paywall, frustrating users who expect more functionality from a free budgeting tool. This limitation diminishes the app's perceived value and utility.
Inaccurate Subscription Tracking
The app fails to accurately track user subscriptions, contradicting its advertised capabilities and leading to distrust in its financial insights. Users find this discrepancy particularly concerning given the app's focus on financial management.
Delayed Fund Transfers
Users experience delays in transferring funds back to their accounts, with some waiting days beyond the expected timeframe. This inefficiency causes frustration and questions the app's reliability in managing user finances.
Excessive Notifications
Despite turning off notifications, users continue to receive frequent marketing messages, which they find intrusive and unnecessary. This persistent communication detracts from the app's user experience and perceived professionalism.
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Alexandra Motto
Director of Product & Design Operations
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Head of Customer Experience
"Clarity helps us replace guesswork with real data from our feedback. I can go into product meetings with clear evidence"
Clarity cuts VoC analysis time by 55%, helping Minoan prioritize high-impact features fast

Jen Barwick
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