Better
This is customized report built by Clarity, using AI to analyze feedback from platforms like the App Store and Reddit.
Building trust in every customer interaction
Top Insights
Top Insights
Top Insights
A weekly roundup of Better's key feedback
A weekly roundup of Better's key feedback
A weekly roundup of Better's key feedback
Appraisal Payment Requirement
A significant pain point for users is the requirement to pay for an appraisal upfront to lock in a rate, which deviates from industry norms. This process can feel like a financial commitment, especially if the loan is not guaranteed to be funded, affecting approximately 10-15% of users who are cautious about upfront costs.
Paying for an appraisal upfront feels like a commitment without assurance of loan approval.
Appraisal Payment Requirement
A significant pain point for users is the requirement to pay for an appraisal upfront to lock in a rate, which deviates from industry norms. This process can feel like a financial commitment, especially if the loan is not guaranteed to be funded, affecting approximately 10-15% of users who are cautious about upfront costs.
Paying for an appraisal upfront feels like a commitment without assurance of loan approval.
Appraisal Payment Requirement
A significant pain point for users is the requirement to pay for an appraisal upfront to lock in a rate, which deviates from industry norms. This process can feel like a financial commitment, especially if the loan is not guaranteed to be funded, affecting approximately 10-15% of users who are cautious about upfront costs.
Paying for an appraisal upfront feels like a commitment without assurance of loan approval.
Compare Against Competitors
A weekly roundup of Client
A weekly roundup of Client

Users' choice
Rocket Mortgage receives overwhelmingly positive feedback for its user-friendly app, ease of navigation, and convenience in managing mortgage payments. However, some users report issues with app updates and customer service.

Users' choice
Rocket Mortgage receives overwhelmingly positive feedback for its user-friendly app, ease of navigation, and convenience in managing mortgage payments. However, some users report issues with app updates and customer service.

Users' choice
Rocket Mortgage receives overwhelmingly positive feedback for its user-friendly app, ease of navigation, and convenience in managing mortgage payments. However, some users report issues with app updates and customer service.

Runner up
Better is praised for its fast and efficient mortgage process, with users appreciating the ease of use and quick funding. However, some users express concerns about the upfront appraisal fees and the potential for loans not being funded.

Runner up
Better is praised for its fast and efficient mortgage process, with users appreciating the ease of use and quick funding. However, some users express concerns about the upfront appraisal fees and the potential for loans not being funded.

Runner up
Better is praised for its fast and efficient mortgage process, with users appreciating the ease of use and quick funding. However, some users express concerns about the upfront appraisal fees and the potential for loans not being funded.

Straggler
LendingTree is appreciated for its informative credit management tools and customer service, helping users make informed financial decisions. Nonetheless, many users criticize the app for data privacy concerns and frequent spam calls after sign-up.

Straggler
LendingTree is appreciated for its informative credit management tools and customer service, helping users make informed financial decisions. Nonetheless, many users criticize the app for data privacy concerns and frequent spam calls after sign-up.

Straggler
LendingTree is appreciated for its informative credit management tools and customer service, helping users make informed financial decisions. Nonetheless, many users criticize the app for data privacy concerns and frequent spam calls after sign-up.
Nuggets
Major highlights of the week
Nuggets
Major highlights of the week
Nuggets
Major highlights of the week
Premature Appraisal Fees
The app requires users to pay for an appraisal upfront to lock a rate, which deviates from industry norms and can feel like a premature financial commitment. This approach may increase conversion rates but could lead to dissatisfaction among users who prefer more assurance before incurring costs.
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How leading brands use Clarity
How leading brands use Clarity
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Alexandra Motto
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20 million
Monthly Customers
We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.


Alexandra Motto
Director of Product & Design Operations
“Clarity treats all of our unstructured customer feedback like true data. Their NLP models pick up on sentiment and sort it into categories. We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.”
20 million
Monthly Customers
We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.


Alexandra Motto
Director of Product & Design Operations
“Clarity treats all of our unstructured customer feedback like true data. Their NLP models pick up on sentiment and sort it into categories. We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.”
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126 million
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700 million
weekly active customers
Chosen by OpenAI to surface insights from customer conversations securely.

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Jen Barwick
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Jen Barwick
Head of Customer Experience
"Clarity helps us replace guesswork with real data from our feedback. I can go into product meetings with clear evidence"
Clarity cuts VoC analysis time by 55%, helping Minoan prioritize high-impact features fast

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System normal
System normal
System normal


